The Beehive boffins would argue the tax won't apply to profit but to revenue, but at the two to three per cent they're thinking of, it would be a drop in the bucket for the big players and wouldn't cause so much as a ripple in the mountain of tax they take off us.
The thinking is it'll bring in between $30-$80 million, on around $2.7 billion, which would go nowhere near paying for what the Government's coughing up to bring Māori land up to scratch for example.
And unfortunately the trouble with consumer taxes, which is what this would be by another name, is that the punter ends up paying.
This was another example of the Government making announcement when in reality there really wasn't one to make.
After they cracked down on multi-national companies paying tax last year, Nash said then it was just the start.
He'd asked his officials to have a look at this digital services tax, saying they'd be working closely with the OECD to get a blanket, across the board tax.
But like all cumbersome international organisations it's lumbering along while nations like the United Kingdom and India have led the way, leaving us to play catch up.
There's a danger for a small, vulnerable economy like ours, which we're finding out with the Chinese.
And some concern has been expressed by those who know much more about the intricacies of the tax system, that there could be a backlash for our exporters who could face the prospect of a tax on our exports if we're out on our own.
Still we've got time on our hands, with a discussion document not expected to be released in May.
In the meantime, enjoy the cheap, Uber ride while you can get it.