What's up with politics these days? You've got the Prime Minister pouting for international Vogue in what would have been a time consuming photo shoot, and in the coming months there'll be plenty more of those. It's not as though she needs the publicity, it's simply delivered on a plate and she'll never go hungry on that front.
But for her at least it'll all be positive, unless National lets Judith Crusher Collins off the leadership leash.
While courting publicity will be the least of Jacinda Ardern's worries, it's the oxygen of politics and for Act's David Seymour who's now on life support, he's being given what he obviously thinks will be a lifeline.
They're bringing back Dancing with the Stars which in Seymour's case it a bit of an oxymoron, but he's agreed to twinkle his toes. He may be a star in his own caucus room but if his last election outing is anything to go by, he's little more than a blip on the political radar screen.
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But it's the television screens that we'll see him prancing across later this year, not unlike one of his predecessors Rodney Hide who holds the ignominious record of racking up the lowest score in the show's history with each judge giving him a one, essentially because zeros aren't allowed. His abysmal cha-cha saw him dropping his partner after all and his dancing days not surprisingly came to an abrupt end.
Seymour who walks like a tractor is a little more optimistic, he's even looking forward to the challenge even though he admits his form, as half politician and half electrical engineer, isn't the sort of breeding to trip the light fantastic.
His only experience of fancy footwork, he admits, came from knocking on the door of an Alsatian owned by a Labour voter. At least he has a good sense of humour which will most certainly be needed by his partner, the unfortunate expert who ends up drawing the short straw.
He's adamant his involvement won't affect his fight to save charter schools, in fact he could even sponsor one with dance on the curriculum. And he's pledged to continue pursuing his End of Life Choice Bill which in his case could be ominous.
He's not the first politician and he most certainly wont be the last to put himself on the line though.
Bill English as National leader just a few months before his disastrous 2002 election result was beaten in the boxing ring in his Fight for Life bout which as it turned out was truly ominous!