Lingard said the company’s registered grove owners throughout the region would be hit hard by the liquidation, with few options for dealing with their commercial crops.
“Our former growers face a disheartening choice: they either sell their premium-quality fruit to another commercial processor or distributor outside the region, or they simply leave the olives on the tree.”
The Olive Press head said they had been forced to close the award-winning olive mill due to a lack of investor interest in the company’s plans to boost the industry.
While he said the company’s shareholders were “devastated”, they had decided “to accept it’s time for our two families to move on”.
Lingard was also critical of the industry’s governing body, Olives New Zealand, which he said had not developed a growth strategy or marketing plan over the past three decades.
He noted the Government had withdrawn the body’s research funding, further weakening the local sector.
“Without government taking a more proactive approach to securing the local production of authentic high-value foods such as olive oil, the industry’s poor governance will continue to discourage investment in the sector despite its global reputation as a superfood producer.”