NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Award-winning Whanganui restaurant Maria Lane up for sale

Mike Tweed
By Mike Tweed
Multimedia Journalist·Whanganui Chronicle·
16 Feb, 2024 04:02 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Belinda Pilcher (left), Bryce Mason (right) and Kye Mason outside Maria Lane. Photo / Bevan Conley

Belinda Pilcher (left), Bryce Mason (right) and Kye Mason outside Maria Lane. Photo / Bevan Conley

Central Whanganui restaurant Maria Lane Eatery & Bar is on the market after more than four years in business.

The Majestic Square space - formerly a bank car park - was rejuvenated by owners Bryce Mason and Belinda Pilcher.

It went on to win Best New/Redeveloped Business – Food and Beverage at the 2021 Lion Hospitality Awards for Excellence.

Maria Lane opened around two months before the outbreak of Covid-19.

Mason said a global pandemic was not part of the due diligence in planning a restaurant.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“There were a lot of variables but we are still standing, and now the time has come to move on.

“We went in with a five-year plan and it’s been five years since I went in there with my dad to start building it - February 2019.”

Mason said he and Pilcher had moved back to Whanganui so their son, Kye Mason, could go to secondary school in the city.

Advertisement
Advertise with NZME.

“I’ve been in hospitality for 25 years and I would love to know what it’s like to spend a weekend with the family.”

Pilcher agreed.

“Obviously when you own a beast like Maria Lane there is a lot to do, it’s a 24/7 thing,” she said.

“Kye also works with us on the weekends. I’m really proud of that but it will be great to have free time with him and not have to work nights.

“That is something to look forward to.”

Mason said in addition to Covid-19, there had been other challenges along the way.

The cost of living crisis had affected people’s discretionary spending and the last quarter of 2023 had been tough.

“We adapted with a different menu and tried to make things a bit more affordable.

“I hate the word ‘pivot’ but that’s what it’s been like from 2021 to 2024 - trying to reinvent wheels.”

They had always given things a go and never stuck to one particular cuisine, Pilcher said.

Advertisement
Advertise with NZME.
Norman Jay MBE is returning to Maria Lane later this month.
Norman Jay MBE is returning to Maria Lane later this month.

However, one thing that was fixed was the level of service.

“There are very, very loyal customers and we will be forever grateful for their support.

‘We know them by name and we know their drinks. We get them on that table almost before they’ve sat down.

“It’s almost like Cheers - where everybody knows your name.”

Mason has cleaned the restaurant every morning since the day it opened and Pilcher has washed and dried all the hand towels just as often.

“That’s commitment, right?” Pilcher said.

Advertisement
Advertise with NZME.

“I’m excited for whoever takes it on but I’m also excited for us as a family.”

Mason said they were proud of their son, who started working at Maria Lane when he was 13.

Kye is now in his last year of secondary school.

“He was just running food to start with and now he’s making cocktails and doing everything in the place,” Mason said.

“Seeing his character development has been awesome.”

The restaurant will remain open until a buyer is found.

Advertisement
Advertise with NZME.

Legendary British DJ Norman Jay MBE, who was the first-ever musical performer at Maria Lane, is returning to play a set next weekend.

“When I had [Wellington venue] Sandwiches and did music festivals, I used to tour Norman and we’ve developed a friendship,” Mason said.

“He and his wife Jane came to stay with us four years ago and he just fell in love with Whanganui.

“Norman played for us on Waitangi Day [2020], just before lockdown. This is his first time back and he’s really excited.”

Pilcher said their legacy could be built on by whoever took it over.

“The bones are there and they’ve been built with blood, sweat and tears, and lots of love and passion.

Advertisement
Advertise with NZME.

“Hopefully someone can take it to that next level and drive it forward.

“Until then, we’ll be here right until we hand over the keys. If you love what we do, get in while you can.”

Norman Jay plays at Maria Lane on February 24, with Kye Mason playing an opening set from 4pm.

Mike Tweed is an assistant news director and multimedia journalist at the Whanganui Chronicle. Since starting in March 2020, he has dabbled in everything from sport to music. At present his focus is local government, primarily the Whanganui District Council.

Save

    Share this article

Latest from New Zealand

New Zealand

Rotorua man named as victim of Waikato crash

09 May 12:49 AM
New ZealandUpdated

BoP under heavy rain warning, possible thunderstorms

09 May 12:40 AM
Premium
New Zealand

58m wall, no 'fatal flaws': New details about Heretaunga dam revealed

09 May 12:34 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Rotorua man named as victim of Waikato crash

Rotorua man named as victim of Waikato crash

09 May 12:49 AM

The crash happened on Tauranga Rd on January 28.

BoP under heavy rain warning, possible thunderstorms

BoP under heavy rain warning, possible thunderstorms

09 May 12:40 AM
Premium
58m wall, no 'fatal flaws': New details about Heretaunga dam revealed

58m wall, no 'fatal flaws': New details about Heretaunga dam revealed

09 May 12:34 AM
Watch: Govt invests $774m in improving state abuse redress scheme - but no new scheme

Watch: Govt invests $774m in improving state abuse redress scheme - but no new scheme

09 May 12:32 AM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP