NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

Auror rolls out in‑store facial recognition as Court of Appeal hears tech case

Phil Pennington
RNZ·
20 Sep, 2025 09:10 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
At stores that sign up to use Auror’s new system, everyone who enters will have a temporary biometric template made of them. Photo / 123rf

At stores that sign up to use Auror’s new system, everyone who enters will have a temporary biometric template made of them. Photo / 123rf

By Phil Pennington of RNZ

The number plate-spotting company at the heart of a Court of Appeal challenge is now offering facial recognition inside shops.

At stores that sign up to use Auror’s new system, everyone who enters will have a temporary biometric template made of them.

The system would check the template against the store’s own list of risky people, via facial recognition software provided by a third undisclosed company.

If no match is found, the template is immediately dumped, according to Auror’s website, about the new Subject Recognition system.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“It cannot in any way be used for profiling, prediction, tracking, monitoring behaviour or targeted marketing purposes,” it said.

Auror already has automated number-plate recognition (ANPR) technology widely spread across the country. Briscoes, Mitre 10, Woolworths and Z Energy, among others, use it, according to the website.

Facial recognition technology is more controversial, as it captures and compares your face (called a biometric).

Advertisement
Advertise with NZME.

The Government has backed a push by big retailers to use it much more, following a “cautious tick” from the privacy commissioner in June, after Foodstuffs ran a trial of facial recognition.

Auror met Justice Minister Paul Goldsmith twice in December 2024 and last month to talk about facial recognition technology and “pragmatic policy interventions NZ could look at to help prevent and tackle crime”, according to internal documents RNZ obtained under the Official Information Act.

Auror’s non-facial recognition systems are already the leading generator of volume (including retail) crime to police 10-12,000 retail crime reports per month to police.

Goldsmith earlier ordered a rapid and secret review of whether the Privacy Act posed barriers to facial recognition. His office said there was no decisions yet on facial recognition.

Earlier, he said he met a range of stakeholders about work programmes.

Auror’s facial offering was revealed around the same time a legal challenge against the use of its number-plate tech reached a new height.

This week, lawyers for three appellants asked the Court of Appeal in Wellington to denounce how the police used the tech without much control (no need for a warrant or production order).

Police tap into Auror’s ANPR system about 700 times a day - 3-4 times more than several years ago - for a host of different types of crime investigation, not just retail.

About the time police first partnered with Auror in 2015, they stated, “ANPR ought to be viewed as a forerunner to the wider use of other CCTV platform options such as facial recognition”.

Auror previously said it did not use facial recognition. This changed because the technology was now 99%-plus accurate at identifying people and because retail crime was becoming more violent, it said.

Advertisement
Advertise with NZME.

“Auror Subject Recognition integrates with best-in-class facial recognition technology (FRT) to detect high-harm and prolific persons of interest (POI),” its website said.

“It allows retailers to combine FRT with their information about past serious offending, which is safeguarded to prohibit the collection of sensitive characteristics, and can only be used for crime prevention and safety purposes.”

The biometric template of a shopper was not stored either by the retailer or by Auror, and was only in the third-party FRT provider’s system, it said.

If the tech made a match of someone’s face at a shop, this would give staff a “really critical moment’s notice, so that they can respond better and keep themselves safe”, Auror told ZB.

Who gets on a list from which a match would be made?

“Identification is based on past in-store offending that meet the retailer’s criteria for high-harm and prolific offending,” Auror said. “Retailers cannot manually or arbitrarily enroll any profile to the POI list.”

Advertisement
Advertise with NZME.

Police and other retailers would not get a look in.

“Importantly, law enforcement cannot access the Subject Recognition module or POI lists, and retailers cannot share this information with other retailers or law enforcement users of Auror.”

The software enables CCTV cameras, either inside or outside shops, to become facial recognition or ANPR cameras.

The appeal court heard how police use Auror’s number-plate system for much more than retail crime, to disrupt gangs, for instance.

Auror raised $82m last year in a funding round led by US taser and bodycam maker Axon. Auror then formed a partnership with Axon.

Police use Axon tasers and store evidence, including from family violence, on Axon’s evidence.com system.

Advertisement
Advertise with NZME.

RNZ asked Auror to name what FRT provider it would use.

“We don’t believe there is a binary choice between privacy and safety,” Auror co-founder and chief executive Phil Thomson said..

“We are transparent about this work to design the technology in the right way, with the right safeguards and transparency tools.

“Auror is on a global mission, alongside our partners, to reduce violent retail crime by 50% in the next five years, and we believe Subject Recognition will be a key part of this.”

- RNZ

Save
    Share this article

Latest from New Zealand

New Zealand

Lotto numbers are in – are you a big winner?

20 Sep 08:26 AM
New Zealand

South Island motorists urged to stay home as bad weather looms

20 Sep 08:08 AM
New Zealand

'A modern day martyr': Brian Tamaki leads mass vigil for Charlie Kirk

20 Sep 07:29 AM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from New Zealand

Lotto numbers are in – are you a big winner?
New Zealand

Lotto numbers are in – are you a big winner?

Kiwi Lotto lovers have been hoping to be $5 million richer after tonight's draw.

20 Sep 08:26 AM
South Island motorists urged to stay home as bad weather looms
New Zealand

South Island motorists urged to stay home as bad weather looms

20 Sep 08:08 AM
'A modern day martyr': Brian Tamaki leads mass vigil for Charlie Kirk
New Zealand

'A modern day martyr': Brian Tamaki leads mass vigil for Charlie Kirk

20 Sep 07:29 AM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP