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Home / New Zealand

Auction: Family legacy as Joe Helmore art features in Hawke’s Bay Wine Auction

Doug Laing
By Doug Laing
Multimedia Journalist·Hawkes Bay Today·
17 Jul, 2025 06:00 PM3 mins to read

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The Joe Helmore piece was unveiled by Hawke's Bay Wine Auction general manager Samantha Kershaw this week.

The Joe Helmore piece was unveiled by Hawke's Bay Wine Auction general manager Samantha Kershaw this week.

An Australia-based Hawke’s Bay artist with skin in the game has provided an original artwork for this year’s Hawke’s Bay Wine Auction.

Joe Helmore, based in Queensland, crafted an acrylic-on-linen piece, CAPE IX, exclusively for the annual charity auction, to be held at Toitoi Hawke’s Bay Arts and Events Centre, Hastings, on September 13.

His connection is part of a family legacy, grandmother Deidre Helmore having donated to the auction in 1997.

All proceeds from the auction support Cranford Hospice, whose care touches “so many lives in our community”, says auction general manager Samantha Kershaw.

Helmore was online for a reveal hosted in Napier on Wednesday, sharing the inspiration behind the painting.

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“I was standing on the deck of a friend’s house in Te Awanga, waiting for him to get home,” he said. “I was looking out at the Cape just as the sun was setting, and it instantly caught my eye. Pretty much this exact view. I just thought: that’s it. That’s Hawke’s Bay in one frame.

“It’s not the iconic view from just around the corner, where you see the gannet colony and the little island at the end,” he said. “But that’s exactly why I liked it. This is the view locals have a relationship with. The one we all see all the time. It’s personal.

“Sometimes the most powerful view isn’t the picture-perfect postcard shot – it’s the one we know the best.”

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The piece is the latest addition to Helmore’s ongoing series of Cape Kidnappers works.

In his signature style, Helmore builds and intensifies both volume and structure through the dynamic interplay of light and shadow, while bold graphic disruptions create a striking balance between abstraction and figuration.

The scene also stands as a vivid testament to Hawke’s Bay’s reputation as a world-class wine-producing region, encapsulating its temperate climate, abundant sunshine and distinctive mineral-rich soils. A solitary car parked on the beach imparts a sense of scale while simultaneously reflecting the casual yet pragmatic spirit of the area’s inhabitants.

“This is a deeply personal piece that speaks to home, heritage and connection,” Helmore said. “Being able to contribute to Cranford Hospice through my art is incredibly meaningful, and sharing this moment, even from afar, is something very special to me.”

Kershaw said: “It’s an honour to include Joe as this year’s feature artist. His work is both powerful and poetic, and the personal connection to the auction’s history makes his involvement feel especially poignant.

“We are confident this remarkable piece will captivate collectors and inspire generous bidding.”

Tickets for the auction can be purchased from the auction website.

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