The ‘World’s Most Entertaining Police Recruitment Video’ was launched by New Zealand Police in a bid to attract hundreds of new cops to apply. / NZ Police
More than 300 people have shown interest in joining the police after an innovative recruitment video was released last night.
The video has been viewed more than a million times and reached 2.9 million Facebook users, which police hope will further boost recruit numbers.
The "World's Most Entertaining Police RecruitmentVideo" went live at 5pm last night.
And as the title suggests, the video is an action-packed and comedic take on policing in Aotearoa.
The video, which runs for two-and-a-half minutes, stars a huge range of police staff "in a fun, fast paced sequence" and features all the different facets of police work, from the Armed Offenders Squad, to the dive and dog squads, the Eagle helicopter and youth aid officers, as well as frontline work.
The Auckland Police pipe band also makes a cameo appearance - as well as Black Ferns captain and policewoman Fiao'o Faamausili, and Sergeant Sonny Iosefo, who hit headlines with his dance moves in the police Running Man challenge.
Seventy staff members, including Commissioner Mike Bush, put their hands up to be involved in the video.
Sergeant Sonny Iosefo showing his moves in the now-famous police running man video. Photo / Supplied
This morning police said the video was living up to its name, with "a massive national and international online response".
In just 12 hours the video posted to the New Zealand Police Recruitment Facebook page reached 2.9 million people and was viewed one million times.
"The feedback we've been receiving from across New Zealand and the world since yesterday's launch has been phenomenal," said Bush.
"We always knew this would be popular but the results have completely exceeded our expectations.
"Our new recruitment video is working for us."
Since the launch, as of 9am today there had been an 800 per cent increase in traffic to the New Cops recruitment website.
As well as this, 333 full profiles had been created by people interested in joining the force.
"It's exciting to see so many people embracing our approach to recruitment and sharing the message online with potential future officers," said Bush.
"The feedback from the public has been extremely positive with lots of people commenting on the diversity and the Kiwi humour in the video.
"Many of our counterparts across the world are sharing their praises, and expressing what could perhaps be described as a tinge of envy for the uniquely New Zealand approach."
Not just a cop: Black Ferns captain and Auckland policewoman Fiao'o Fa'amusili. Photo / File
Bush shared some of the feedback from overseas organisations.
