Pongaroa Hotel owner Gowan Greene said the quake was felt by her patrons, but there was no damage.
"It was a good jolt, but not an ongoing shake -- it was just like someone had come along and pushed you," she said.
"We had visitors from Tauranga in and we all felt it -- but nobody was worried about it."
GeoNet seismologist Dr Bill Fry said although there were not many people within the epicentral area of the quake, it was likely to have been felt right across the lower North Island.
Dr Fry said the quake's depth put it in the subduction "slab" of the Pacific Plate that underlies the Australian Plate at the boundary of the two tectonic masses.
"It's in the subduction zone but it doesn't appear to be in the megathrust area, which is the huge fault that separates the Pacific and Australian plates -- it looks deeper than that, which is good."
Dr Fry said there had been seismic activity around the Pongaroa area over the past few months.
"This earthquake is a little less common because it is in the slab and it's not on the interface, which is not necessarily a bad thing."
The quake warranted closer monitoring, he said.
"Over the coming hours and days, I'll be watching the earthquakes that happen in the area and seeing if there's any sign of increased activity -- especially in the shallower areas.
"So, particularly, I'll be looking to see if it's done anything to activate the big megathrust fault."