The Baylys Beach Search and Rescue squad also responded, rushing to the scene with a rescue jetski in tow.
The lifeguards were first to arrive. They launched the IRB into the surf to try to rescue the men.
A Surf Life Saving New Zealand (SLSNZ) spokesperson said they found the pair in the water, unresponsive.
“They returned them to the beach to commence CPR. Unfortunately, resuscitation attempts were unsuccessful.”
Fire and Emergency New Zealand, Hato Hone St John and the Northern Rescue Helicopter also responded.
Joseph Webster was described online as a “beloved father, brother, cousin, and dear friend”.
Family members have not responded to the Northern Advocate’s request for comment.
Police said inquiries into the matter were ongoing and the men’s deaths had been referred to the coroner.