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Home / Entertainment

Why Taylor Swift fans aren't buying tickets to her concerts

NZ Herald
2 Jan, 2018 09:55 PM2 mins to read

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Taylor Swift performing at Z100's iHeartRadio Jingle Ball at Madison Square Garden in December 2017. Photo / AP

Taylor Swift performing at Z100's iHeartRadio Jingle Ball at Madison Square Garden in December 2017. Photo / AP

Taylor Swift is struggling to sell out the concert tour for her latest album Reputation - and fans believe it's due to the exorbitant cost of tickets.

According to the New York Post, Swift has not managed to sell out any of her 33 North American dates for the Reputation tour.

Tickets have been on sale since December 13.

By comparison, all dates on Swift's 1989 tour in 2015 "sold out within minutes," according to concertsandsports.com.

Fans believe it's because prices for the new concerts have been considerably marked up. "I paid $150 for my ticket with amazing seats for the 1989 tour," wrote Twitter user @swiftieloves.

"Now for the same seats I have to pay about $500 for the Rep tour ... Damn well it looks like y'all can catch me in the nosebleeds with my binoculars."

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I paid $150 for my ticket with amazing seats for the 1989 tour. Now for the same seats I have to pay about $500 for the Rep tour.... Damn well it looks like y'all can catch me in the nosebleeds with my binoculars 👍. #ReputationStadiumTour

— STREAM folklore (@swiftieloves) November 27, 2017

"Sales so far have been a mega disappointment," a 'music industry insider' told The Post. "There are hundreds if not thousands of tickets left for every show."

lollll there’s so many seats left because prices are so crazy

— liz khalifa (@AstoundingSwift) December 13, 2017

The slow sales come after Swift's controversial 'Taylor Swift Tix' program, through which fans could get 'boosts' that improved their position in line when purchasing a ticket.

The 'boosts' were included costly purchases such as pre-ordering Reputation, buying a $50 t-shirt or a $60 snake ring.

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One music blogger called the scheme a "tone-deaf scam".

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