Contact with powerlines can be deadly and a new campaign is aiming to raise awareness of the need for extra precaution on farms.
Powerco have recently launched their 'Farm Power Line Safety' campaign in Manawatu. Fronted by Federated Farmers chairman Andrew Hoggard, the initiative is putting the spotlight on the dangers associated with live wires.
Mr Hoggard owns a 300 ha farm in Kiwitea and said he supported the project because health and safety on farms was an important focus right now.
"Safety around power lines should be a simple one - if you are doing work around them, you certainly don't want to hit them. Contact with power lines can be extremely dangerous or fatal."
A safety video has also been uploaded to YouTube with Mr Hoggard fronting up to the issue.