It’s so easy to agree with “End racial division”, “The time is now”, “Aotearoa hou” and my favourite “In it for you”. All the people whose images are slapped on these billboards, wearing power suits, look like top-notch people, people I would invite around for a barbecue to watch the netball.
If I based my vote on the number of billboards I see on my journey, Kelvin Grove me would vote National, Central City me would vote for Terrace End Takeaways, and Awapuni me would vote for Te Pāti Māori. If I was colour-blind, I may be more aligned with Act but the bright yellow and magenta gives me a headache.
It won’t be long before we start seeing rent-a-mobs at traffic lights holding up the banners for who they tautoko. Maybe I will vote for the party that does this the least - I’m talking about you, NewZeal Party.
Perhaps I should vote for the party that describes themselves best? The Aotearoa Legalise Cannabis, Women’s Rights and the Animal Justice Parties all make sense to me. I was confused about the Leighton Baker Party, so I googled it (or him) and have decided Leighton Baker is not a policy I can support.
I suspect the marketing gurus each of these political parties employ to airbrush out the wrinkles, create appealing layouts and dynamic four-word statements hope we don’t delve any deeper.
The problem is that despite the slick one-liners and Photoshop, the real question is what are the next four words, and the four after that? In fact, I want to know that the next 2000 words of a policy are based on sound research and wisdom that will make sense to my brain, not four words that only appeal to my heart.
Do some research, attend meetings, ask questions and most of all, open your mind. See you at the polling booth.
Dave Mollard is a Palmerston North community worker and social commentator.