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Home / Lifestyle

Where is NZ's most expensive coffee?

NZME.
16 Jun, 2015 10:50 PM3 mins to read

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What's the most you'd pay for a takeaway coffee?
Photo / Thinkstock
What's the most you'd pay for a takeaway coffee? Photo / Thinkstock

What's the most you'd pay for a takeaway coffee? Photo / Thinkstock

Wellingtonians may be charged more for a cup of coffee than people in Auckland, but it does not mean they are happy about it, a coffee expert says.

On Monday, the Herald carried out an unscientific survey across central Auckland to gauge cafe prices for a large flat white.

Prices ranged from $3.70 to $6.

Read more:
• Coffee-lovers can face a high price for their morning fix
• Five cool coffee trends coming to NZ
• What your coffee says about you

In Wellington, considered by some to be the coffee capital of the country, a similar survey found the price of a large flat white ranged from between $4.50 to $5.50.

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That puts the average price of a coffee in Auckland at $4.70, while the average price in Wellington at $5.05.

Oriental Bay's Beach Babylon Cafe charged $5.50 for a large flat white to takeaway, cafe manager Simon Holtham said.

Cafe Mode in Kelburn also charge $5.50, after increasing their prices for the first time in years, manager Tea Kearney said.

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"There is competition [in Wellington] it depends as well where the cafe is, we just put our prices up this year, so we held out as long as possible."

When choosing a price, Ms Kearney said the cafe wanted to reflect prices throughout the central city.

"I suppose having the same prices as around the city is quite helpful."

Delux Cafe and Cafe Astoria, both in Wellington city, charge $5 for a takeaway coffee.

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Both cafes agreed that there was a competitive coffee market in Wellington.

"It is incredibly competitive... I think the best thing you can do is make a delicious cup of coffee and [have] people be prepared to pay for it. I think $5 definitely is a reasonable price," said Delux Cafe manager Rebecca Guppy.

Cafe L'affare and Pravda Cafe, were both able to charge slightly less, at $4.50 and $4.80 respectively, because they roasted their own coffee beans.

Cafe manager at Cafe L'affare, Alex Vlassosff, said the reason they could charge a competitive price was because they roasted their own coffee on site.

"They're probably 50c more than that everywhere else I would say. You're kind of spoilt for choice in Wellington so if you charge too much people are going to go elsewhere I think."

Coffee expert Nick Clark, who manages and owns Flight Coffee, said although Wellingtonians are often referred to as coffee snobs, it did not mean they were happy to pay more for their coffee.

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"Wellingtonians are known for being picky, but I wouldn't say we are the pickier than other places. Like anyone else we are just after a delicious cup of coffee."

These days coffee was just as popular in all parts of the country as it was in Wellington, he said.

"Three years ago I would of said Wellington is definitely the coffee capital, we would of been spoilt for choice everywhere. But now to be honest around the country... you've got a better chance at getting a decent cup of coffee than not, which is pretty cool.

"There has been a lot of growth in the industry in the past two years, with new shops opening up and some of the new shops are more focused on their coffee offerings as opposed to just having a coffee offering. This is all over the country."

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