TikTok — it will always be home to weird, wacky and wonderful trends.
And while it's usually a new dance that tends to go viral, this time people are hooked on a bizarre new food trend — frozen honey.
So, what does it involve? Leaving a bottle of the sweet stuff in a fridge overnight until it becomes thick and gooey.
Then when you squeeze the bottle, a solid-looking shaft of golden honey oozes out of the top before you take a massive bite.
TikTok has been inundated with videos of users trying the new honey hack with the hashtag "#FrozenHoney now trending.
One woman who goes by the handle @feelgoodfoodie said she succumbed to the trend after seeing it all over her feed.
"Last night I froze some honey in a small plastic bottle to see what this new honey trend is all about. Look how cool this looks," she said, while squeezing the honey out of the bottle.
"I used some scissors to cut a piece so the rest of family can enjoy it and the verdict is 'so good'."
Her clip has since been viewed 15 million times with thousands of comments from people also amazed by how "awesome" it looks.
Some people have mixed honey with corn syrup to make the honey less dense, while others have made their own concoctions to create a similar texture to the chilled honey.
However, some people weren't amused at all, describing it as "overrated" and bad for your health.
"So much sugar," one person commented, with the TikTok user responding: "It's natural and totally fine to have one serving".
"It's jus pure honey, why why why," said another, while a third wrote: "I did it it's disgusting but that is probably because I don't like honey lmao.".
Some on TikTok claimed that after trying the hack, they felt sick or were running for the bathroom with diarrhoea.
Kristin Kirkpatrick, a US dietitian at the Cleveland Clinic, told NBC News it all comes down to how much honey the people are consuming
"Honey is great, but having it in small amounts to sweeten is really a healthy relationship with food, and using it to get a lot of followers and a lot of attention and having it in excess amounts is crazy," she said.
Experts warned those gobbling excess amounts of the honey, should think twice as that's when they can experience things such as diarrhoea, stomach cramping, bloating and other adverse effects.
Another concern is the potential, albeit small, risk of botulism for those who try the trend with raw honey, the publication reported.
"It's thought to be fine in adults, but a large load might potentially be problematic," Lisa Young, an adjunct professor of nutrition at New York University's Steinhardt School, told NBC News.
"Clearly, if teenagers are having too much that could be problematic."
Also, there were concerns the sticky substance could hurt people's teeth, cause cavities and pull out fillings.
"If you try this trend once in a while and you get a stomach-ache — just because everyone else is doing it — be independent and you don't have to do it, either," Young added.