The food is presented in big brown paper bags featuring a big Happy Boy image, but the real packaging thrill is inside the bag, where the restaurant's Japanese video game-inspired graphics are all over the boxes and containers, in a variety of digitally drug-addled colours and designs. Burger and fries boxes are sturdy thick-walled cardboard. Much thought has gone into the takeaway experience's first impression.
THE TAKEAWAY
What you're getting from Happy Boy is not burgers as you traditionally know them because, while everything inside is a fundamentally traditional, honest burger, the steamed bao bun makes it a more or less completely different experience.
It's probably not a great takeaway date, because you spend a good deal of your meal picking the bun off your teeth. It's a denser eat than normal, takes longer, and has a whiter flavour profile. Maybe you'll love that. The standard beef burger was good and the crunchy cornflake chicken was better. The box of squid rings was enormous, and it and the chips went nicely with the sriracha mayo.
None of it was enough to make you go, "Here's a place that has changed the game", which is not something you'd expect of a takeaway joint really, except for the fact that this one screams so loudly, "Look at me".
