Stray dog adopted as Brazilian Hyundai car dealership mascot

This stray dog was adopted and soon became an employee of the company. Photo / Instagram

After a persistent stray dog wouldn't take no for an answer, a Brazilian car dealership accepted him with open arms into their ranks.

The dog was such a hit with customers that rather than simply housing him on the site, they decided to turn him into a company mascot.

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Como que é ? Eu durmo com uma meta, e acordo com o dobro ? Vamos com calma chefe, e aquela conversa de experiência, tempo de aprendizado, fase de treinamento ? Assim não sobra tempo para comer nem uma mangueira e uma mesa hoje.. Mas vamos lá que vai da tudo certo, é ‘meta pra cachorro’ 🐾🦴🐶🐕 #tucson #prime #hyundai @primehyundai

A post shared by TUCSON PRIME (@tucson_prime) on Aug 6, 2020 at 6:12am PDT

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Bom Dia PessoAU 🐾🐕🦴 Bora trabalhar que a meta subiu muito esse mês #vaicomcalmachefe 🐶 #tucson #prime #hyundai @primehyundai

A post shared by TUCSON PRIME (@tucson_prime) on Aug 4, 2020 at 4:09am PDT

Although the dog was adopted in May, the pooch only made international headlines this week after he was listed as an employee on the company website. His job title was "pawfessional consultant".

Earlier this year, staff at a Hyundai Prime dealership in Brazil noticed the same dog hanging around out the front of the store every day.

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São 10.000 amigos, milhares de mensagens, presentes e doações (que meus humanos irão repassar todos para instituições que ajudam PETs como eu fui um dia) que tudo isso sirva para que muitos outros AUmigos possam ser ajudados. Obrigado PessoAU 🦴🐕🐾 #tucson #prime #hyundai @primehyundai @hyundaibr

A post shared by TUCSON PRIME (@tucson_prime) on Aug 3, 2020 at 10:11am PDT

But instead of ignoring him, they decided to give him what he wanted — some love and attention.

After a particularly rainy night, the manager decided to take the dog in as his own.

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Bom Dia meus AUmigos 🐾🐶🐕 hoje meu dia começou cedo, mas não foi nas vendas, estou tentando ler e responder as milhares, juro, milhaaaares de mensagens que recebi nos últimos dias, mas é que de onde eu vim, não tinha essa tecnologia toda, eu e meus humanos estamos tentando ainda encontrar uma forma de como lidar com tanto amor e carinho assim, se eu não abri sua mensagem ou respondi, queria pedir desculpas, mas estamos tentando ao máximo abrir todas as mensagens para tentar agradecer a todos vocês, estou muito feliz com tudo isso! Muuuitos LAMbeijos para vocês 🐶 #tucson #prime #hyundai @primehyundai

A post shared by TUCSON PRIME (@tucson_prime) on Aug 5, 2020 at 5:53am PDT

So in May, the showroom manager Emerson Mariano bathed the dog, fed him and gave him a name — Tucson Prime.

Tucson was so popular with customers that he was soon promoted to an employee of the company by way of being a mascot.

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E aí gordinho, acha que sua humana vai fechar negócio ? Já falei que seus passeios nesse carro serão bem mais confortáveis heim 🐶 🐾 #hyundaipets #hyundai #tucson @primehyundai @hyundaibr

A post shared by TUCSON PRIME (@tucson_prime) on Jul 23, 2020 at 7:21am PDT

Now the doggo is as happy as can be, complete with his own customised kennel with his name emblazoned on it.

The dog's owner, Mr Mariano, told media outlet Top Motors Brazil that many customers returned to the store even after having purchased a car just to say hi to the dog and give him gifts.

After his adoption, Tucson was taken to a doctor to get all the necessary vaccinations and has not only become a real member of the team, but he's even expected to star in a national advertisement campaign for Hyundai too.