Danielle Hayes has been on a fashion whirlwind after cleaning up the competition on New Zealand's Next Top Model in 2010 and has modelled for some of the fashion industries biggest names worldwide ever since.
And now Hayes, back home in the Bay of Plenty as she prepares for another stint working in Europe, has unveiled her own fashion line, YY Express.
"I started designing when I was in intermediate, when the option of doing sewing class was available," she told Spy.
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"I have a sketch book that I travel with. "It has a load of designs - from headpieces to high-heeled shoes to gowns to sneakers to socks to underwear.
"It's my own book of secrets inspired by my adventures."
Hayes described her label - which includes pullovers, shirts and singlets - as having wide appeal. She has had orders from family as well as model friends from overseas.
Available at: daniellehayes.printmighty.co.nz