Last year I decided it was time for my eight-year-old to accompany me on some grown-up outings. Previously I'd scheduled my appointments and activities for while she was at school, or with her father, or a babysitter, and so she hadn't experienced having to sit around killing time while I
Shelley Bridgeman: Becoming desensitised to cussing

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Have we become desensitised to swearing? Photo / Thinkstock

But it made me think about the effect of swearing around children and that we should probably make more of an effort to not curse in front of our daughter. I felt relief upon reading Scott Kara's piece Oh s#@!, what did she say? about his preschooler saying the F-word. It was nice to know we're not the only parents struggling to set a good example when it comes to vocabulary.
Even the music we download these days is peppered with expletives; thanks, Jessie J and Travie McCoy. Somehow I always manage to purchase the hardcore version of every song - never the milder form in which the word "frickin'" is substituted.
As a society we're gradually becoming desensitised to cussing. Words that once would have caused widespread offence are slowly becoming part of the accepted vernacular. A 2009 study of 1500 people commissioned by the Broadcasting Standards Authority noted a "softening of attitudes to the use of certain swear words in broadcasting."
Evidently only eleven per cent of people find the word "bugger" unacceptable. No doubt those memorable Toyota advertisements on television helped bring that word into every day usage. Twelve per cent of people consider "bloody" and "bollocks" unacceptable and - weirdly, I thought - a full 21 per cent of people find "balls" plain wrong.
There's no surprise to discover the word we find most offensive is the C-word - otherwise known as "see you next Tuesday" - with 74 per cent of us finding it unacceptable. Now I'm pretty certain we didn't hear that one in The Descendants so perhaps my descendant wasn't too emotionally scarred from the experience after all.