Water is one of those things we take for granted. We're lucky in New Zealand to be able to do that. Most of us have access to excellent quality water for very low cost, straight out of our taps.

Despite that, we quite like to buy water. I remember in the 90s when I visited the US for the first time and was astonished to find a whole aisle of bottled water.

It wasn't long before that trend hit us too, and it's been with us ever since, for better or worse. The latter definitely applies if we think of

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