This is what societal, attitudinal change looks like, writes Kyle MacDonald.

Next week our nation begins it's four-yearly ritual of complete obsession with the beautiful game. Coincidentally, this time around, the Rugby World Cup also kicks off in the same week we mark Mental Health Awareness here in New Zealand.

Love it or hate it, the very nature of rugby in New Zealand means it's linked with almost all aspects of our history, and culture. From race relations to our nuclear free stance, our bi-cultural relationship, gender equality and the women's game, rugby often acts as a cultural barometer in

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