Fans were quick to lash out at Kardashian West, saying North is too young to be wearing makeup and that her mother should be "teaching her to play like a child".
One said: "Take the phone away from her and teach her how to play like a straight forward child and not model !!!!!!"
Another commented: "It's ridiculous, I'd rather see a book [in] her hand personally, not that my opinion matters lol."
Kim Kardashian West and her daughter, North, spotted in downtown New York. Photo / Getty Images
A third wrote: "North is so cute but I don't like that Kim is straightening her hair so young give her a chance to appreciate her natural curls."
"It's a kiiiidd. Kids shouldn't go through that. Her hair is curly and beautiful and she should wear it like that. My sister's hair got completely destroyed when she was just 11 cuz my parents straightened it," wrote another user.