Is it just me or are online influencers everywhere? It seems they've almost doubled in number. No surprise, perhaps, given the rise of "twinfluencers" – identical twin influencers who are flooding social media.

Flocking largely to Instagram and YouTube, they often play up to their sameness for the audience's amusement: dancing in sync, singing with the same voice, trying two different make-up looks at once.

"Twins are fascinating, I do get it", says Niki Albon, a 27-year-old from Canvey Island, Essex, who runs two YouTube channels with his twin, Sammy. "Two humans who look the same, think the same, it's

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