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Home / Lifestyle

Sinead in the City: Why millennials are living in fashion's golden age

Sinead Corcoran
By Sinead Corcoran
Multimedia projects leader - entertainment and lifestyleยทNZ Heraldยท
18 Jul, 2019 07:00 PM4 mins to read

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Model Gigi Hadid modelling the beloved greasy rat bun. Photo / Getty Images

Model Gigi Hadid modelling the beloved greasy rat bun. Photo / Getty Images

Sinead in the city
Sinead in the city

Gal, I don't know if you've even realised how lucky you are.

Okay yes, the planet is apparently absolutely stuffed - but in the meantime, until we all perish, we have been blessed with the Best Fashion Era Of All Time.

Just look around you: greasy little rat buns, comfy slob trackpants and shapeless sack jumpers as far as the eye can see. It's a golden age.

Gigi Hadid making a Professor Snape up 'do look good. Photo / Getty Images
Gigi Hadid making a Professor Snape up 'do look good. Photo / Getty Images
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We're dressing like we're 15 and we've been out all night drinking KGBs in the park, stayed at our friend's house, slept in their brother's leavers jersey and now
we're sitting on the doorstep trying not to spew while we wait for our mum to pick us up.

Hailey Baldwin channels the "Mum, just drive please" look of your teenage weekends. Photo / Getty Images
Hailey Baldwin channels the "Mum, just drive please" look of your teenage weekends. Photo / Getty Images

Look, you don't even have to take my uneducated, chain store-shopping word for it.

Cool and Respected People at Vogue are in on it too, recently declaring, "Bad Taste, the Best Thing To Happen to Fashion."

And Vanity Fair wrote about the rise of the "Scumbro": men dressing in clothes that make them look like they never open their curtains and only skulk down from their cesspit rooms once a month to return 11 mugs to the kitchen.

"Can women be Scumbros?" you ask. "Should women be Scumbros?"

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Hahaha, you beautiful idiot. Obviously. Women can be anything they want.

Allow me to present my case with five key elements that define the Scumbro Woman.

Greasy, middle-parted rat buns

As someone who has been equally blessed and cursed with enough hair to feed a small hair-eating village, I could weep with joy over this trend.

No longer do I try and do anything whatsoever with my bird's nest, and neither should you.

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In 2019, forget washing your hair. Forget styling it. Forget even dry shampooing it for the seventh day in a row, you grub.

View this post on Instagram

Happy birthday to my best friend by blood and by choice. I am so lucky ๐Ÿ™๐Ÿฝ๐Ÿ’š๐Ÿ’™๐Ÿ’œyou are everything good my sweet sister. Your empathy, love, loyalty and work ethic are some of the reasons you are so beyond loved by so many... Your creativity and energy to always go above and beyond surprises and excites me everyday!!! I am so inspired by you and every single endeavor that you take. I will be by your side for every single one you take in the future!. I am your #1 fan forever and I canโ€™t wait for forever of birthdays with you!!!!! I love you My little ball of sunshine ๐Ÿ’›๐Ÿ’›๐Ÿ’›๐Ÿ’› @gigihadid

A post shared by Bella ๐Ÿฆ‹ (@bellahadid) on Apr 22, 2019 at 4:15pm PDT

If you really want to push the boat out, you can whack on some Fashion Hairclips or a Fashion Headband. But for an Everyday Lewk, simply scrape your slick little strands into a filthy low bun, and voila.

You are an Instagram model from France, bonjour.

View this post on Instagram

WEDNESDAY WEARING ๐Ÿ’œ Tia wearing the Maxine Clips, Cruz cluster pearl earrings and our best selling Theodora necklace ๐Ÿ’•๐Ÿ”ฎ๐Ÿ’œ tap to shop Tiaโ€™s full look x

A post shared by Monday Merchant Store (@mondaymerchant) on Jul 16, 2019 at 6:03pm PDT

Mom jeans and wide-legged pants

Kendall Jenner, on her way to do hot modelly things. Photo / Getty Images
Kendall Jenner, on her way to do hot modelly things. Photo / Getty Images

In 2019, forget lying down on your bed and doing a squirmy worm dance to get your sausage-casing skinny jeans on.

Simply buy a pair of mom jeans or comfy wide-legged pants, UberEats an entire Hell Pizza for yourself and Live Your Best Life.

Humongous Knitted Jumpers (don't even worry about wearing a bra here)

View this post on Instagram

3 more sleeps...๐Ÿ’— #RUBYWinter2.0 #rubynz x

A post shared by RUBY (@rubytakessnaps) on Jul 8, 2019 at 11:52pm PDT

Chunky knits, the kind that used to be reserved for wearing at your family bach, the box-like ones that make you resemble one giant boob shelf, they are now Fashion, Babes.

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The bigger the better. The more daggy, the More Fash.

Bonus points if your grandma hand knitted it and you didn't just buy a $25 acrylic sweat shoppy one from H&M.

"Steve Carell in Crazy Stupid Love before he got hot" sneakers

Komfort Kween (I'm sorry) Kim Kardashian. Photo / Getty Images
Komfort Kween (I'm sorry) Kim Kardashian. Photo / Getty Images

What an absolute time to be alive, eh?

In 2019, it is 100 per cent a-okay to wear sneaks to work, to play, to a black tie ball, heck, even on your wedding day.

View this post on Instagram

๐Ÿ’™ #FALCON footwear out now. @adidasOriginals #createdwithadidas #adidas_ambassador

A post shared by Kylie ๐Ÿค (@kyliejenner) on Jun 1, 2019 at 10:54am PDT

We might not yet have equal pay, but no longer do we need to traipse out of Longroom - carrying our high heels in our sweaty little paws - and head to A&E to have our feet amputated from the pain.

This is progress my friends. This is feminism.

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Any random, sloppy, band t-shirt

Hailey Baldwin, serving Maccas drivethru aesthetic. Photo / Getty Images
Hailey Baldwin, serving Maccas drivethru aesthetic. Photo / Getty Images

Don't know who Nirvana is? Neither Hon, don't worry, doesn't even matter.

Simply buy an Ali Express knock off, pair it with your wide leggies and colonial man 'do and saunter off to boozy brunch like the basic b**** you are. Love this for you.

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