Yes it's superficial but c'est la vie. When the going gets tough, it's a given that a bright, bold hue can add a spring to your step. Take, for example, yellow. Described as a colour of optimism, creativity and enlightenment, it is a tour de force when it comes to fashion, turning heads and encouraging a sunny disposition in the process. Retailers and designers agree, and having previewed several collections already, we've been overwhelmed by the lack of black, overtaken this time round by a wash of loud block brights.

For an easy segue into wearing a primary bright, there's plenty of colourful jewellery and accessory options to experiment with. Then again, why not go all the way and try a bold-coloured dress or a bright top with jeans or earthy coloured pants? For something even more exuberant, try teaming clashing colours such as pink and red - the chic colour combination may be surprisingly less saccharine than you imagine.

Caroline Sills pants $259.
Pansy high-waist underpants, about $457, from Lisa Says Gah.
Ceffin by Samantha Cameron skirt, about $440, from Net-a-Porter.
Topshop double-breasted coat $155.
Surface handmade clay and leather necklace, about $9 from Need Supply.
Dress from Ezibuy $40
Calvin Klein tote bag, $429, from Smith & Caughey's.
RVS sunglasses, $685, from Michael Holmes Premium Eyewear.
Wynn Hamlyn ribbed turtleneck top $440.
Stuart Weitzman heels, $690, from Runway.

Pringle of Scotland Resort 2018.
Pringle of Scotland Resort 2018.
Proenza Schouler spring 2018.
Proenza Schouler spring 2018.