It's Singles Day in China today, a type of Valentine's Day that sees people celebrate their single status by buying billions of dollars' worth of items online.

But one Chinese programmer was so sick of being single that he spent more than $105,000 buying 99 iPhone 6s to propose to his girlfriend.

The problem is, she said no.

The young Guangzhou tech worker spent 500,000 yuan on Apple's latest gadget, the equivalent of two years' annual salary in the country.

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He carefully arranged the iPhones into the shape of a heart and even had some money left over to buy a bunch of flowers. So far, so good, right?

Not quite. In front of his colleagues and friends, she turned him down, with the resulting photos emerging on the Weibo social network.

If you're looking for a cheap iPhone 6, you know who to call.