Heidi Klum, the new face of Bendon, is set to strut her stuff in New Zealand.

The German supermodel this week signed a new partnership deal with Bendon for its flagship Intimates brand, replacing Elle Macpherson after 25 years.

View: Famous faces in Bendon ads

Bendon's Intimates collection will be rebranded "Heidi Klum Intimates" and will be launched in January next year.

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Heidi Klum models Bendon underwear Photo supplied to the Herald on Sunday for use in News
Heidi Klum models Bendon underwear Photo supplied to the Herald on Sunday for use in News

As part of global events to celebrate the deal with Bendon, whose main shareholder is Eric Watson's Cullen Investments, Klum will visit Auckland in January.

Last month, Watson tweeted a picture of his eldest son, Sam, with Klum.

He joked: "It used to be me in these photos, now it's my son Sam."


Sam Watson pictured with Heidi Klum.

Klum, whose divorce from singer Seal was confirmed on Tuesday, is the latest supermodel to front Bendon campaigns, following Claudia Schiffer, Elle Macpherson and Rachel Hunter.