Key Points:

Most people reserve toilet paper costumes for mummy outfits at Halloween parties, but US bride Jennifer Cannon was happy to wrap up in loo paper on her wedding day.

Cannon's dress was made by designer Hanah Kim out of seven rolls of toilet paper.

Kim's creation won this year's Toilet Paper Wedding Dress Contest, run by Cheap-Chic-Weddings.com.

The competition's organisers said they loved Kim's original design and made special mention of the "cap sleeves and the pleated insets".

Cannon and her fiance Doy Nichols were married two days ago at the Charmin Restrooms - a free public toilet facility - in Times Square, New York.

- NZ HERALD STAFF