Lululemon has apologised for comments which implied that some women's bodies just aren't suitable for their yoga pants.
Co-founder of the Canadian company, Chip Wilson, made his apology on YouTube days after telling Bloomberg TV that "some women's bodies just don't actually work" for their tight yoga pants.
Lululemon recently pulled pricey yoga pants from their shelves because they were too sheer. The company continued to field complaints about quality, which they blamed on a style change and production issues.
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Wilson and his co-founder wife, Trish Regan, went on Bloomberg TV to respond to critics saying the pants fell apart too easily. During the interview Wilson suggested the popular sportswear wasn't fit for ladies without a gap between their thighs.
"I'm sad for the people at Lululemon who I care so much about, that have really had to face the brunt of my actions," Wilson said in the apology clip.
"I take responsibility for all that has occurred and the impact it has had on you. I'm sorry to have put you all through this."
We hear you. A message from Chip Wilson. Let's stay in the conversation: http://t.co/R2sbl1g1oj