It refers to the idea that one is overly sensitive, with an entitled idea of their own importance and sensitivity. It's seen as the outcome of a generation that has been coddled and convinced of their own specialness.
In reality it is a term of abuse, and captures the very worst of the hateful attitudes some hold towards those younger than themselves.
I've talked a lot about validation in this column, and the potential invalidation has to cause harm, and there is little more invalidating than writing off the concerns, and emotions of an entire generation by labelling them "snowflakes".
The reality is for much of human history we have more or less failed to grasp the impact of sexism, racism, the impact of power, abuse, physical and sexual abuse and many other injustices on people's emotional health.
The history of understanding mental health is actually the history of understanding the impact of trauma.
While many still choose to minimise or outright deny the impact of these abuses, we have rightfully raised a generation to be aware and speak out, at the same time as we abuse and belittle them for doing so.
Is it any wonder the levels of anxiety and depression among young people in the western world are on the rise? We are also experiencing the highest levels of economic inequality since before World War I.
In New Zealand specifically: housing shortages, rising costs of living, and youth unemployment all contribute to a bleak view of the future.
Anxiety seems like an understandable response.
Let's not forget what has now been dubbed the "John Kirwan effect": culturally we now encourage people to speak out about their mental health yet, if you're young, you're a snowflake and need to just toughen up.
But given our terrifyingly high youth suicide rate, we can hardly claim to be doing well when it comes to attending to youth mental health. Is it an exaggeration to say our stereotype of "millennials" is killing them? Probably.
But instead of belittling, looking for simple stereotypes to try and understand, perhaps we could do the most simple, and validating thing of all: simply listen.
There's an election coming, and not only do I hope we can all encourage youth voices to be heard, I'm also in favour of lowering the voting age to 16.
Because winter is coming, and there's nothing to fear, in fact let's hope it saves us all.
Where to get help:
• Lifeline: 0800 543 354 (available 24/7)
• Suicide Crisis Helpline: 0508 828 865 (0508 TAUTOKO) (available 24/7)
• Youthline: 0800 376 633
• Kidsline: 0800 543 754 (available 24/7)
• Whatsup: 0800 942 8787 (1pm to 11pm)
• Depression helpline: 0800 111 757 (available 24/7)
• Rainbow Youth: (09) 376 4155
• Samaritans 0800 726 666
• If it is an emergency and you feel like you or someone else is at risk, call 111.
