NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Judith Baragwanath remembers New Zealand Bride co-founder Vinka Lucas

By Judith Baragwanath
Canvas·
27 Nov, 2020 03:00 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Vinka Lucas photographed in a 1979 issue of the NZ Listener. Photo / Mike Willison

Vinka Lucas photographed in a 1979 issue of the NZ Listener. Photo / Mike Willison

Fashion designer and co-founder of New Zealand Bride, Vinka Lucas, MNZM died in August, aged 88. Her funeral was last Saturday. Writer, former model and muse, Judith Baragwanath remembers a glamorous woman with a spine of steel.

So, farewell then, Vinka Lucas, last of the legends in the glamorous world of brides and After Five. For decades – starting in the 60s – anyone who was anyone knew her name and they knew where to find her: Maree de Maru, her magnificent emporium on dreary old Queen St. Whether a customer or just an intrigued passer-by walking in off the street, they would equally find themselves instantly swept up and captivated – transported even - by the sheer flamboyance of her salon. It was like stepping into an Aladdin's cave.

On the ground floor (when After Five was a "thing") bolts of glittering fabric cascaded from ceiling to floor alongside endless long, glass cabinets of bright, shiny things: crystals, beads, buttons, tiaras and every geegaw imaginable imported from all the great fashion houses of Europe: you name it and it was on display, begging to be bought. The price tags were eye-watering. Vinka was selling a dream and we were happy to oblige. Her true love, of course, was bridal wear and up the staircase was where the bride-to-be might peruse and pick her lace, pore over picture books or point to a gown on a mannequin and then Vinka would get to work with a tape measure around her neck and a pin cushion strapped to her wrist. The magic had begun.

Back in those days, weddings were big business. Besides the all-important bride, there were the bridesmaids – A. Lot. Of. Bridesmaids – and I remember a certain doyen of fashion today teetering down the aisle engulfed in acres of virtuous Chantilly lace trailed by her six bridesmaids, neck-to-toe in lilac tulle. On their heads they wore demure boa-trimmed Bo-Peep bonnets and each girl carried a huge basket of fresh flowers. It was an extravaganza. Your actual fairy tale wedding. The cost must have been prohibitive. The marriage didn't last.

Vinka, inexplicably, took a shine to me. I was fond of her in return and we used to "do" lunch. I'd flounce into her bridal suite, all big hair, bigger hat, dripping lip gloss and trowel-applied industrial-strength face paint to meet her – a Vinka Vision in, oh, I don't know, a full-length chiffon number perhaps (sometimes After Five started early) and with her waist-length red hair stacked high on her head, we'd hit the pavement wandering up the hill to the dining room of a long gone and forgotten hotel.

Advertisement
Advertise with NZME.

One particular occasion stands out in my mind. As we wafted past several businessmen, I heard one say to the other: "Jesus Christ! Did you just see those two drag queens?" I became helpless with laughter, clutching the side of a building for support, while on sailed Vinka, a swirl of scarlet hair and zhuzh, oblivious always to cruel barbs and snide asides. She was uncrushable and in all my years of knowing her I never heard her speak ill of others. Ever. I loved her for that.

Vinka Lucas, fashion designer, photographed in a 1979 issue of the NZ Listener. Photo / Mike Willison
Vinka Lucas, fashion designer, photographed in a 1979 issue of the NZ Listener. Photo / Mike Willison

Besides the occasional lunch, I was one of the models she favoured for what can only be described as marathon photographic shoots. She was a hard taskmaster, working us for eight-hour stretches under harsh lights and melting makeup as gown after gown was donned and pegged and pinned to her satisfaction. She oversaw everything, never missing a beat, never throwing a hissy fit, cooing and purring encouragement until the job was done and then, only then, when at the point of passing out, were we rewarded with a glass of water. She knew what she wanted and she knew how to get it. Perseverance. Hard work. A heart of gold. A backbone of steel.

We all know fashions come and fashions go - as does bridalwear - and Vinka was no slouch when it came to change. Looking through an old scrapbook, I came across a black and white photograph torn from the New Zealand Herald titled: "Hot Pants For The Bride." The copy is hilarious. "Easter's still a fashionable time to wed," it trills, "but today's bridal dress may go out of fashion.

Advertisement
Advertise with NZME.

"So, here's a preview of what trendy brides may wear in the future – model Judith Baragwanath in a swinging outfit designed by Aucklander Vinka Lucas. The single-piece sleeveless hot pants wedding gown is in Swiss sculptured petal guipure. The veil is cathedral-length, of a French frosted material, in one piece with the bonnet." Trendy? Swinging? I'll say! And daring, brave and completely over-the-top. Vinka also held spectacular fashion parades in hotel ballrooms. Standing-room-only affairs. Not bad for a Croatian girl from the back blocks of Maungatapere.

So, what happened next? If memory serves, the Middle Eastern market opened up. Think Saudi princesses and petro-dollar rich-listers who were not averse to dropping mega bucks for her creations. Instead of these exotic creatures trekking to the end of the Earth (which they did) she and her husband, David Lucas, packed up and headed to Saudi Arabia, opening salons in Jeddah and Kuwait. Chutzpah or what! The mind boggles. And then? I never found out what really happened on the shifting sands of that faraway land and I hadn't seen or heard from her for years. Then trudging up Queen St one day, I looked up and saw her name on a second-storey window. I smiled. Vinka was back in town and back in business.

When Vinka Lucas, MNZM, died in August this year, with her went an era we shall never see again. A legend may be gone - but forgotten? Not a chance.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Lifestyle

Premium
World

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM
Lifestyle

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Premium
Lifestyle

5 keys to a healthy diet, according to nutrition experts

20 Jun 12:00 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
'Can't assume it's harmless': Experts warn on marijuana's heart risks

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM

The average age of patients in the study was just 38, highlighting risks for younger adults.

Study: Sleeping over 9 hours raises death risk by 34%

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Premium
5 keys to a healthy diet, according to nutrition experts

5 keys to a healthy diet, according to nutrition experts

20 Jun 12:00 AM
Beer, tonics, sauces: Why is does Japanese citrus yuzu seem to be everywhere right now?

Beer, tonics, sauces: Why is does Japanese citrus yuzu seem to be everywhere right now?

19 Jun 11:59 PM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP