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Home / Lifestyle

How the stars of MAFS have made big bucks on Instagram

By Hannah Paine
news.com.au·
27 Dec, 2019 12:06 AM5 mins to read

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Nearly a year on, the women of Married At First Sight Australia are reaping big rewards. Photo / Instagram

Nearly a year on, the women of Married At First Sight Australia are reaping big rewards. Photo / Instagram

Going on a reality TV show can usually guarantee you at least two things: Prime time airtime and plenty of headlines.

But increasingly for the women of Married At First Sight Australia, starring on the hit Channel 9 show means Instagram fame - and big money.

Here's how this year's stars made a big splash on social media.

Martha

View this post on Instagram

@bangn.body because I gotta have that summer skin all year round.

A post shared by Martha Kalifatidis (@marthaa__k) on Oct 29, 2019 at 11:51pm PDT

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With nearly 300,000 Instagram followers, Martha Kalifatidis is undoubtedly the biggest star to emerge from this year's MAFS.

The Instagram queen worked as a makeup artist prior to her reality TV stint and has successfully channelled her beauty knowledge into endorsement deals.

Martha has worked as an ambassador for discount shopping website Shopback, clothing brands Pretty Little Thing and countless beauty brands.

According to Influencer Marketing Hub Martha can make up to $1468 per sponsored Instagram post, the highest of all the MAFS stars.

View this post on Instagram

@nipandfabau starting your day right. Get some vitamin C on your skin. Perfect for your morning skincare regime, the Vitamin C Concentrate will energise, brighten and detoxify. *note it’s perfect under makeup! #nipandfabpartner

A post shared by Martha Kalifatidis (@marthaa__k) on Nov 17, 2019 at 3:26pm PST

In July, Martha posted a selfie of her wearing a mask from new beauty brand Aceology. The masks sold out in a matter of hours after her photo was shared, netting the company a cool $16,000.

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"We saw an instant spike in traffic, and our social team were inundated with DMs asking how they could purchase the masks after Martha revealed she loves them," a spokesperson said at the time.

"We had our best sales day to date with hundreds of orders in 18 hours, not bad considering we only launched in April this year.

"We never expected to completely sell out of the masks. We truly underestimated the power of Instagram and social influence."

Jessika

Jessika was easily the most divisive MAFS cast member after her affair with Dan Webbs during the show. But since appearing on MAFS the Perth native has channelled her reality TV infamy into cash.

She's made paid nightclub appearances, spruiked sex toys as well as numerous other products on Instagram.

According to Influencer Marketing Hub her more than 216,000 followers means she can command up to $1078 per sponsored posts, but Jessika has claimed her real earnings are much higher.

View this post on Instagram

🎄 Christmas is only just around the corner guys 😱🎅🏼 so if you’re stuck on what to give this year to the one you love the amazing team over at @lumaeskin are here to help 🙌🏻 my absolute favorite microdermabrasion pen can be purchased online and delivered straight to your door 📦📬that’ll also save you from the hustle and bustle in the shopping centers 🥰🎁 this will be the perfect little gift to receive Christmas morning as it works well with all skin routines 🧖🏼‍♀️🧖🏼‍♂️ be sure to use the code JP50 to receive $50 off AND free shipping 🙌🏻 happy shopping guys and a very MERRY CHRISTMAS to you all 😚💋#christmastime #lumaeskin

A post shared by Jessika (@jessika_power) on Dec 7, 2019 at 11:11pm PST

Jessika told Daily Mail Australia she didn't have to pay for things such as clothes or meals out anymore thanks to her fame and was making between $8000 to $10,000 from Instagram.

"You know what, I'm going to tell the truth … I don't have to pay for anything," she told the website.

Ines

View this post on Instagram

i have been zapping away at my body hair with the @happyskinco IPL laser hair removal handset so i can fulfil my dreams of being a silky smooth seal this summer 🐳 ☀️ INES50 for $50 off! #happyskinco

A post shared by Ines (@innnnnnes) on Sep 21, 2019 at 1:17am PDT

Like Jessika, Ines was shoehorned as one of the MAFS villains, however, has managed to carve a successful career spruiking products on Instagram since the show ended.

With more than 158,000 followers, Ines can command up to $788 per sponsored Instagram post.

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Since MAFS she's shared posts promoting everything from Booby Tape, a fake tan drying powder and an at-home laser hair removal kit.

View this post on Instagram

I am so in love with the @bodilabofficial all vegan and natural products. This organic macadamia and coconut body oil is super hydrating and has been my go to this year as it helps my skin when I get eczema flare ups. The jojoba and cocoa lip balm is also in my top faves too! Never leaves my side! 🥥 Code INES15 will help you save 15% off your order!

A post shared by Ines (@innnnnnes) on Dec 10, 2019 at 6:09pm PST

In July Ines, a former legal assistant, said she'd never have to work a full time job again thanks to the hit reality show.

"I don't need to (work). I will probably never have to go back to a 9-5 job," she told the Herald Sun.

"Instagram is huge, the power of Instagram is so massive. I just want to work for myself."

Jules

View this post on Instagram

What is your secret weapon when it comes to creating a flawless complexion? I can tell you that mine starts with a natural foundation that is 100% Blendable, matte and pore minimizing🙌 I have been using @Covergirlau True Blend Foundation for the past few weeks and I can say that having a product that reveals the skin's natural glow 💫while camouflaging imperfections and creating a flawless look, that doesn’t make you feel heavy, is amazing! 👌❤️ #covergirl #covergirlcrueltyfree #easybreezybeautiful #makeup #sp #beauty #foundation #natural #mattemakeup #nofilter #naturallook

A post shared by Jules (@julesrobinson82) on Dec 17, 2019 at 1:02am PST

Last but not least, Jules Robinson has also managed to carve out an impressive career post-MAFS.

The former hairdresser is an ambassador for the likes of Olay, Huawei and weight loss program WW.

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Jules was able to use WW to lose 8kg in the lead up to her second (legal) wedding to Cam Merchant.

View this post on Instagram

Sun's out Whips out! 🏖️ Stay protected in the Australian summer with @olayau whips. #SPF30 . . it's LIGHT, MATTE, smells GORGEOUS & diminishes the appearance OF WRINKLES. . Formulated with advance Amino-Peptide Complex ll . Slip WHIP slap this summer!,🌞 . #OlayAu #olaywhips #GlowUpWithOlay #olaypartner #beauty #skincare #sunprotection #sun #spf #sp #olayambassador

A post shared by Jules (@julesrobinson82) on Dec 21, 2019 at 1:41am PST

The couple broadcast their wedding on Channel 9's A Current Affair for a reported six-figure sum.

Jules and Cam went to great length to keep details of their wedding a secret, amid reports they had also secured discounts from vendors in exchange for media coverage.

Since their wedding aired on TV Jules has been sharing plenty of photos from the event, including details about her dress, cake and even the shoes she and her bridesmaids wore.

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