The brand admit closing Teed St was a sad decision, saying “we’re a little emo about it”.
“But we’re not in a position to renew the lease, and we’re choosing to honour the decade we had in that beautiful space rather than stretch it beyond what feels right.”
The Teed St shuttering comes eight months after brand founders Rachel Easting and Anjali Stewart announced they would be closing their Commercial Bay boutique at the end of May 2025, after five years in the downtown Auckland mall.
At the time of that announcement the brand said: “It’s no secret that retail is tough right now, so we’re grateful for every one of you who supported our city store and will continue to visit us IRL.
“Keep shopping local, and supporting NZ-made whenever you can - it truly makes a difference.”
Twenty-seven names designers Rachel Easting and Anjali Stewart.
Lifelong best friends, Easting and Stewart began making clothing together while studying at Otago Polytechnic. They established their fashion business straight away, initially called Love Lies Bleeding, their label re-branded as twenty-seven names in 2007 when an American company gained control of international copyright usage of ‘love-lies-bleeding’.
Known for their appealing prints, artistic references and playful designs the brand has produced their garments locally since inception, aligning with their commitment to sustainability, ethical production and supporting local industry.
Reflecting on this closure and their decade operating in Newmarket, the brand say “we opened Newmarket with the collection Still Life, inspired by Judy Chicago’s iconic feminist artwork The Dinner Party - which feels fitting, because everything we do is, in some way, a feminist statement about the capacity of ‘female craft’ to shape culture and challenge the status quo.
