NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Fashion: That 70s show

Dan Ahwa
By Dan Ahwa
Creative and fashion director for Viva and Lifestyle·NZ Herald·
4 Apr, 2014 08:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Anne Mardell top, $197. Nine-carat gold fob chain, $1299, from Stewart Dawsons. Le Specs sunglasses, $70. Photo / Greg Bowker

Anne Mardell top, $197. Nine-carat gold fob chain, $1299, from Stewart Dawsons. Le Specs sunglasses, $70. Photo / Greg Bowker

Ultra suede, check. Faux fur, check. The ‘Me’ decade leaves a lasting impression.

Oscar-nominated Michael Wilkinson, costume designer for American Hustle, had his work cut out for him in creating looks to evoke the evolution from the rebellious 60s to the newfound individualism of America in the 1970s, specifically the latter part of that decade.

"It was apparent that they were really using clothes to affect the way people thought about themselves in the world," Wilkinson explained in a recent interview. "They were reinventing themselves all the time and dressing up to be the people they were aspiring to be."

Pieces featured in the film include vintage Gucci, Halston, Bob Mackie and Diane von Furstenberg, the latter celebrating 40 years of her own iconic wrap jersey dresses in the "Journey of a Dress" exhibition currently at the May Co department store building in Los Angeles.

That spirit of being relaxed in your own skin was an undercurrent that was reflected in the clothes of this period, from tactile fabrics such as denim, suede and jersey to a preference for more earthy colours and prints taking inspiration from sub-trends such as the peasant look popularised by Yves Saint Laurent and Biba.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Relaxed dress shapes of the 1920s and 1930s became a source of inspiration during the "Me Decade", showcased through costumes in the numerous avant garde films of the time such as The Damned (1969) by Luchino Vischonti and The Bitter Tears of Petra von Kant (1972) by Rainer Werner Fassbinder. Fassbinder's film ignored historical authenticity, highlighting a 70s take on the 20s (drop-waist dresses in rich autumnal colours worn with full-length fur coats), providing the perfect mish-mash inspiration for Prada's recent autumn 2014 collection.

An earthy colour palette combined with 70s abstract prints can be seen locally, from Helen Cherry's Emma blouse (#4) to Anne Mardell's Justine shirt (#5), both options working well with denim jeans or a classic A-line skirt.

You can't look past that 70s vintage look without ultra suede, a fabric popularised in that era and slowly making a welcome return here. Jane Daniel's trench coat and matching skirt (#5) exemplify the retro mood well, along with Miss Crabb's A-line wrap skirt in a supple chamois knit that works well in any situation.

Liam dress, $369. Vanishing Elephant jumper, $180. Unreal Fur vest, $210. Deadly Ponies silk scarf, $185. Alexander Wang chain bag, $1098, from Workshop. Kate Sylvester heels, $595. Photo / NZH
Bing Harris & Co. shirt, $70. Unreal Fur coat, $324. Helen Cherry pants, $429. Brixton hat, $119.90. Kate Sylvester heels, $595. Photo / NZH
Anne Mardell top, $197. Kate Sylvester skirt, $685. Sol Sana loafers, $210. Nine-carat gold fob chain, $1299, from Stewart Dawsons. Le Specs sunglasses, $70. Photo / NZH
Helen Cherry blouse, $469. Miss Crabb suede skirt, $250. Marc by Marc Jacobs heels, $649, from Workshop. Hoop earrings, $149, from Stewart Dawsons. Photo / NZH
Jane Daniel's suede trench coat, $1195, and matching skirt, $575. Anne Mardell shirt, $297. Deadly Ponies bag, $720. Brixton hat, $109. Kate Sylvester heels, $595. Photo / NZH

Image 1 of 5: Liam dress, $369. Vanishing Elephant jumper, $180. Unreal Fur vest, $210. Deadly Ponies silk scarf, $185. Alexander Wang chain bag, $1098, from Workshop. Kate Sylvester heels, $595. Photo / NZH

Stockists

Advertisement
Advertise with NZME.

• Anne Mardell
• Bing Harris & Co.
• Brixton (09) 360 1877
• Deadly Ponies (09) 551 1151
• Helen Cherry (09) 303 3735
• Jane Daniels (09) 379 4577
• Kate Sylvester
• Le Specs
• Liam
• Miss Crabb (09) 361 3322
• Sol Sana (09) 378 0072
• Stewart Dawsons
• Unreal Fur (09) 378 0072
• Vanishing Elephant (09) 378 0072
• Workshop (09) 303 3735

Stylist: Dan Ahwa
Photographer: Greg Bowker
Hair and makeup: Katie Melody Rogers using M.A.C
Model: Tia Woods from Clyne
Stylist's assistant: Danielle Clausen

Follow Life & Style on Twitter and Facebook.

Discover more

Lifestyle

Fashion: Working class

14 Feb 08:00 PM
Lifestyle

Fashion: Classic hits

07 Mar 08:00 PM
Lifestyle

Fashion: Boot camp

14 Mar 08:00 PM
Lifestyle

Fashion: Comic relief

21 Mar 08:00 PM
Save

    Share this article

Latest from Lifestyle

Premium
World

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM
Lifestyle

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Premium
Lifestyle

5 keys to a healthy diet, according to nutrition experts

20 Jun 12:00 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
'Can't assume it's harmless': Experts warn on marijuana's heart risks

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM

The average age of patients in the study was just 38, highlighting risks for younger adults.

Study: Sleeping over 9 hours raises death risk by 34%

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Premium
5 keys to a healthy diet, according to nutrition experts

5 keys to a healthy diet, according to nutrition experts

20 Jun 12:00 AM
Beer, tonics, sauces: Why is does Japanese citrus yuzu seem to be everywhere right now?

Beer, tonics, sauces: Why is does Japanese citrus yuzu seem to be everywhere right now?

19 Jun 11:59 PM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP