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Home / Lifestyle

Fashion: Haute tech

Dan Ahwa
By Dan Ahwa
Creative and fashion director for Viva and Lifestyle·NZ Herald·
30 Jan, 2015 08:00 PM2 mins to read

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Chloe Resort 2015.

Chloe Resort 2015.

Get back to the grind with help from some high-powered accessories.

As technology continues to push forward with new innovation and capabilities, from 3D printing to Intel's recent presentation of a button-sized computer at the Consumer Electronic Show in Las Vegas earlier this month, the synergy between fashion and technology has continued to pique plenty of interest from consumers.

With the highly anticipated launch of the Apple Watch later this year, the company has been quick to focus on its fashion potential by debuting an 18-carat yellow gold Apple Watch on the cover of Vogue China last October. The strategy has worked well for Apple's fashion push of the Apple Watch, targeting a Vogue with a large readership (1.3 million) encompassing an audience much broader than its established counterparts in France or Britain.

The Apple Watch will be available in three distinctive collections: a classic Apple Watch, Watch Sport edition and a luxe collection called Watch Edition, with each watch encased in 18-carat gold (#11).

Not only will tech geeks be hankering for one but also the fashion fraternity, who have already embraced the watches before they've even been released, with a virtual queue to rival any fashion accessory waiting list this season.

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Wearable tech aside, several designers have also created some chic considerations when it comes to carrying laptops, tablets and phones. From graphic black and white patterned cases (Marc by Marc Jacobs, Saben) to supple leathers in bright pop colours (Louis Vuitton, Karen Walker), the options are endless. Oversized clutches also offer an alternative to traditional tech cases, providing both protection and arm candy. Who said technology couldn't be sexy?

1 Karen Walker neck purse/phone case, $80
2 Mimco case, $99.90
3 Marc by Marc Jacobs laptop case, $198, from Workshop
4 Marc by Marc Jacobs reflective iphone case, $113, from Net-a-Porter
5 Prada laptop/document case, $3285
6 Marc by Marc Jacobs case, $229, from Workshop
7 Louis Vuitton iPad case, $840

8 Karen Walker notebook sleeve, $45
9 Saben iPad case, $250
10 Louis Vuitton monogram empreinte iPad case, $764
11 Apple iWatches (prices begin at US$349)

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