Heineken's global pouring ambassador Franck Evers was in town recently and demonstrated the importance of keeping a good head on a lager. As he pointed out, the head provides a perfect protective seal, preventing the outside atmosphere from tainting the flavour of the beer too much.
Order three lagers in a row from a bar and you'll be amazed at the difference in the level of head. How clean the beer lines and glassware are also affects the amount of head, so if you're not getting any, have a think about whether you want to continue drinking where you're drinking.
Of course, some people think getting froth on top of your beer is a waste of money. I once ordered a pint of Guinness is Sydney, only to watch in horror as the barman scraped off the entire head and presented me with a pint of flat, black soup.
The foam on Guinness is a crucial part of the beer and tells you whether the pint is a good one. If the head turns yellow too quickly or the bubbles open up too much, it's likely to be stale.
Ales and cask-conditioned beers tend to have flavours that require no protection, so they don't need to hold their heads so long, and consequently don't. Also, the level of carbonation tends to be lower in ales than in lagers, which need the extra effervescence to provide that thirst-quenching hit.
So, if you get a beer full to the brim with liquid, don't be too quick to congratulate yourself on getting a fuller pint than anyone else. When beer loses its head, it's rarely a good sign.