This is, in part, where our confusion about nutrition begins. Are processed foods healthy or unhealthy? Or should we even be using these finite terms to categorise food?
Technically, every food we eat can be harmful if we eat too much of it. Obviously, some foods are better - or worse - for us than others and some people need to be more aware of what to eat more - or less - of.
But what comes under the umbrella of processed food is almost impossible to define in one or two sentences. In a recent paper in the American Journal for Clinical Nutrition, the authors attempt to do so, but actually highlight the difficulty of such a challenge.
In a walk through my local supermarket, I noticed thousands of foods that had some level of processing before reaching the shelf: anything dried, frozen, fermented, minced, cooked and packaged are all forms of processed food. Yet none would warrant me to turn a blind eye to them.
For many New Zealanders, a significant proportion of nutrients - including vitamins, minerals, fibre and protein - come from processed foods. They are arguably not entirely bad for us.
What's important is how many layers of refinement a particular food has undergone to reach its final state. We must consider the nature, extent and purpose of processing, and what happens to the food as a result of processing. Most nutrition and health experts agree that there is no such thing as a healthy ultra-processed food. These foods have been taken from nature, stripped of their nutrients and reformed into a sensually appealing and convenient product that will last for years.
In these cases, I like to advise, "If you can't picture what a food looks like in nature, then there's likely to be a healthier alternative."
In opposition are many food manufacturers who are manipulating their products by injecting them with essential nutrients and whacking a tag of functional food on the package in big bold letters.
As David Katz describes, it's the same as "slapping lipstick on a pig". These foods shouldn't be allowed it to climb the hierarchy of healthfulness.
Yet, it happens and marketers prey on the public's fear of eating unhealthily to steal their attention like a moth to a flame. We are seduced to buy products that are more expensive and less nutritious nearly every day. My advice: beware of the product that claims to be better than the one next to it.
For the general population, the best nutrition can be found in wholefoods. Though, it's unrealistic to believe we will all switch to buy everything we eat from around the perimeter of supermarkets, produce stores, butchers and our local farmers markets.
Most of us have to do with what we've got. Money, time and knowledge all influence what foods we load our trolley with. But small and effective change towards a healthier diet and lifestyle doesn't have to be difficult, it can actually be very simple. Processed food can have a place in your diet, you just have to stay clear of products that glow in the dark or market themselves with false advertising.
Now, back to the original question, "Is Weetbix a healthy option for breakfast?"
My answer, "For the general population, of course. Though, having a smaller serving and loading your bowl with berries, fruit, natural yoghurt, nuts and seeds will supercharge your breakfast."
It seems to label a food as healthy or unhealthy is more of a disservice, than help. A food isn't eaten in isolation. No one lives off bread alone. We consume a diet that includes uncountable foods eaten in various combinations.
Most foods tend to only be healthier - or unhealthier - than others. For many of us, processed foods are an important part of our diet. But it's about balance. We just have to overcome our inherent desire to self-destruct, leaving what we know to be bad for us on the shelf and instead, empower ourselves to create a healthier diet for ourselves and family.
