When 15-year-old Madelynn was caught sneaking boys into a sleepover party, her parents decided she had to be punished.
Instead of laying down the law, they decided to let their daughter decide her own fate - one month without a phone, or two weeks without a phone but her parents would have full control of her social media accounts.
Madelynn picked the latter, and soon regretted her decision after her dad Larry Sumpter posted a photo of her studying in her room with the caption: "This is Maddi. Maddi got herself grounded.
"She had a choice of no phone for a month or no phone for 2 weeks and we have FULL control of her social media.
Advertisement
Advertise with NZME."She chose 2 weeks. So be on the look out for some amazing instagram posts, snap chats and Tiktoks from her parents!!"
/cloudfront-ap-southeast-2.images.arcpublishing.com/nzme/4NWK4QDR5IVMPI3OQ5JMB557GI.jpg)
That's when Sumpter decided to up the ante and posted some rather embarrassing photos and videos of himself dressed up crop top and jean shorts.
In one post he posed for a selfie and posted the caption: "Felt cute, might delete later."
Among the selfies on Instagram, Sumpter posted a video of himself in daisy dukes, short shorts and a singlet playing the guitar which left his daughter begging for him to stop.
/cloudfront-ap-southeast-2.images.arcpublishing.com/nzme/RQHDTEWO65RL2233PL4GW2SQ7A.jpg)
He also flooded her social media accounts of photos of himself dressed in her clothes, singing in his car and recording a video to give tips on how to run.
While Madelynn might be highly embarrassed, the social media takeover has proved a hit with Sumpter going viral.
Fans are desperate for Sumpter to continue showcasing his antics and are demanding he continues with the gag.
Mum Tawnya told Today: "After the first day, Madelynn was like 'I changed my mind, I choose the one month'.
Advertisement
Advertise with NZME."Larry told her, 'No, I'm too invested. I have too many ideas. We're sticking with the two weeks'.
"He's loving it. I think he's gonna make his own TikTok account when this over."
/cloudfront-ap-southeast-2.images.arcpublishing.com/nzme/OQGIUZMB4SIEZRDIVDC5INAOHQ.jpg)
Her friends are constantly checking out her social media pages hoping to get a glimpse of her now-famous dad.
Other parents have since caught on to Sumpter's idea and vow to do the same.
"Let me tell you sir, you are a genius. Love the idea," said one.
Another replied: "I love your dad, all the way from the Netherlands!! He needs an Instagram account of his own!"
Advertisement
Advertise with NZME.It's not the first time he's played a prank on his daughter. He often picks her up dressed as the school mascot with the music blaring to ensure all eyes are on her - and had no plans to stop.