"Well hello Cotton On," another pleased customer remarked.
"Not only my fav clothes to wear every dam day, now this," another commented on Instagram. "Yasssss Cotton On."
There's a lot of pearl-clutching in the Cotton On comments.
It shouldn't be surprising that adult shoppers can buy adult sex toys from a retailer whose primary target market is adults, but some customers still took issue with Cotton On selling them and then advertising them on Facebook.
"My 14-year-old has got you on her Instagram and more than likely would have seen these along with many other teenagers," one mum wrote.
"I think it's a terrible move to sell this under your brand where children's/youth items are sold.
"People complaining how this will be seen by kids etc yet haven't noticed it already being out for a while till they posted," another said.
"️Healthy sexuality shouldn't be a taboo topic but an opportunity for valuable life lessons and safety."
News.com.au has contacted Cotton On for comment.
Cotton On's range of sex toys and vibrators are only available via its website under its "self love" section.
Before shoppers can view the retailer's sex toy collection, which includes Abbie's Vush vibrator, they must click "yes" in response to a question asking if they are "sure you're comfortable" as "the following pages contain sex-related products and sexual wellness information".
Although he retailer sells clothes for children and teenagers, its primary target market is adults aged 18 to 30.
Cotton On's decision to stock sex toys was met with a "huge positive response", the brand told the Daily Telegraph in February.
"We invite everyone to explore what self love and pleasure means to them. We know it's personal," a Cotton On Body spokesperson said.
