NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Complaint about 'If it's not gay, it's not gay' Rainbow Youth ad shot down

By Max Towle
The Wireless·
14 Nov, 2017 10:10 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Rainbow Youth launched the national ad campaign 'If it's not gay, it's not gay' in October 2017 . Facebook / Rainbow Youth

A complaint about Rainbow Youth's recent "If it's not gay, it's not gay" ad campaign has been shot down by the Advertising Standards Authority.

Last month, Rainbow Youth released a short video calling out casual homophobia.

The video shows a farmer saying "gay" after dropping a pie. A mate replies, "Actually Nigel, that's not gay at all."

"It's deeply disappointing, but it's not gay."

The ad has racked up almost 1.2 million views and has been widely praised.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Rainbow Youth is a charitable group that helps young queer and gender diverse people.

We previously spoke to the organisation's executive director, Frances Arns, who said the ad aimed to show that using the word "gay" in the wrong context can be very harmful.

Unfortunately, not everyone was stoked with the video.

Advertisement
Advertise with NZME.

An Advertising Standards Authority (ASA) decision released today shows that someone complained about the ad's "If it's not gay, it's not gay" slogan.

Gay Fairweather wrote to the authority: "I am not fine with a slogan saying I am not me because I'm not a lesbian. I feel the slogan is insulting to all the females who's [sic] name is Gay & is unacceptable."

Gay, 57, goes on to explain her name's meaning is "happy" and that she is heterosexual.

"I am deeply insulted with the slogan as I feel it's saying unless I'm a lesbian I'm not me," she wrote.

"I have never been offended or insulted that my name is Gay. There has been the looks & laughter, which I'm fine with. I've accepted that I've had to change the spelling of my name for emails & other software that requires my name."

Unfortunately for Gay, the ASA has rejected her complaint.

"The Chair ... noted the advertisement before her was promoting the appropriate use of the word 'gay' in relation to homosexuality and to discourage its use in a derogatory way," its decision reads.

The ASA said the ad was unlikely to cause "serious and widespread offence" and was socially responsible.

In reaching its verdict, the ASA cited a historic 2013 decision, in which an M. Ramsbottom complained about a Trade Me advertisement.

My name is Ramsbottom, which I am extremely proud of.

M. Ramsbottom

Trade Me's video showed people in the early 20th century working in jobs that corresponded with their surnames.

Advertisement
Advertise with NZME.

"There was once a time when the name of your family defined your job. Cooks were born to cook. Smiths were born to work with metal. And the Ramsbottoms? Well, the name said it all," a voiceover said.

"But these days with Trade Me jobs there are opportunities galore and you can do whatever you want to do. Which is good news, not least of all for the Ramsbottoms."

M. Ramsbottom complained the ad was a source of ridicule to his name: "My name is Ramsbottom, which I am extremely proud of and I take offence in the way the surname is used in this advert."

The ad was judged a humourous and light-hearted way to highlight the breadth of opportunities that are now available on Trade Me jobs.

The ASA also cited an historic decision involving an advertisement referring to the name Trudy as a "fat girl's name". That too was rejected.

The Wireless has asked Rainbow Youth for comment.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Lifestyle

Premium
World

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM
Lifestyle

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Premium
Lifestyle

5 keys to a healthy diet, according to nutrition experts

20 Jun 12:00 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
'Can't assume it's harmless': Experts warn on marijuana's heart risks

'Can't assume it's harmless': Experts warn on marijuana's heart risks

20 Jun 03:20 AM

The average age of patients in the study was just 38, highlighting risks for younger adults.

Study: Sleeping over 9 hours raises death risk by 34%

Study: Sleeping over 9 hours raises death risk by 34%

20 Jun 12:57 AM
Premium
5 keys to a healthy diet, according to nutrition experts

5 keys to a healthy diet, according to nutrition experts

20 Jun 12:00 AM
Beer, tonics, sauces: Why is does Japanese citrus yuzu seem to be everywhere right now?

Beer, tonics, sauces: Why is does Japanese citrus yuzu seem to be everywhere right now?

19 Jun 11:59 PM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP