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Home / Lifestyle

Caitlin Dewey: What the Miss Lebanon selfie 'scandal' says about meaning on the internet

By Caitlin Dewey
Washington Post·
21 Jan, 2015 04:10 AM5 mins to read

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Miss Israel Doron Matalon, far left, put this selfie on Instagram, but Miss Lebanon Saly Greige, next to her with gritted teeth, wasn't impressed. Photo / Instagram

Miss Israel Doron Matalon, far left, put this selfie on Instagram, but Miss Lebanon Saly Greige, next to her with gritted teeth, wasn't impressed. Photo / Instagram

Opinion

When Miss Israel beamed her Crest-commercial grin for a selfie with Miss Lebanon last week, she likely didn't know the Instagram would become international headline news.

Read earlier story: Beauties at war? Selfie spat between Miss Lebanon and Miss Israel

Then again, how could it not? A selfie scandal is like internet catnip, regardless of who's in the frame. A beauty queen selfie scandal is just so spectacularly vapid - in that special, modern, of-the-internet way - that it simply can't be allowed to pass unridiculed or unexamined.

To quote Fox News: "Oh, snap!" (They just couldn't let that Elle Woods reference get away.)

In case you've missed the growing hullabaloo, the facts, though shaky, are these: Miss Lebanon and Miss Israel - Saly Griege and Doron Matalon - took a selfie with two other contestants at the Miss Universe pageant last week. It's unclear if Miss Israel forced the photo on Miss Lebanon, for her own social media purposes; Miss Lebanon, for her part, certainly looks a little pained. In either case, Israel and Lebanon are long, bitter, undying enemies. In Lebanon, it's still illegal to associate with the Israeli state.

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Miss Israel is not, of course, an actual emissary of that state - but since she walks around with the word "Israel" plastered to her T-shirt, a little conflation is to be expected.

So, if you're Miss Lebanon, taking a selfie with her is maybe not the wisest of social-media moves. Not quite as unforgivable as a pizza brand hijacking a domestic violence hashtag, maybe, or comparing your dumb sports team to the legacy of MLK, but still not a good look for your #personal #brand... or the brand of the 4.5 million people who live in your country, it would seem.

See, this is the important thing to remember about this type of risible social media "incident": Whenever any seemingly stupid, superficial Internet issue combusts like a cluster bomb, we're never actually talking about a bad tweet, or an ill-advised meme, or the abstract niceties of international politics. We're talking about identity, personal identity: that one, closely guarded thing that reliably riles up comments sections each and every time it is even tangentially threatened. Everything else - the tweets, the memes, the embattled selfies - is just symbolism. And that explains everything.

Bear with me for a minute here, because we're about to get a little academic. Heralds of the highbrow set are fond of acting like Internet phenomena are somehow vapid or narcissistic or - to sum it nicely - "meaningless." That would be a fair criticism, if it didn't apply to virtually every other cultural output, as well. What do these stripes of paint "mean," exactly, without the social realism of the 1930s or the legacy of the World Wars? What do songs objectively amount to, besides a series of pretty notes?

The words you're reading are symbols for things; without those things, the actual shapes of these words don't mean anything. The letters within the words are symbols for sounds. The Miss Universe pageant - superficial and outdated though it may be - makes its contestants literal, physical embodiments of their countries, and the selfie is, by wide cross-cultural consensus, a deliberate, autonomous statement of self.

Discover more

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Eric Watson: 'Have we forgotten life is for living and posting about it can wait?'

03 Jan 04:00 PM
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Grace Cormack: Stop fit shaming yummy mummies

19 Jan 10:20 PM
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Miss Universe: Weird + wacky

22 Jan 09:35 PM
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Is he just selfie-obsessed or a narcissistic psychopath?

28 Jan 12:30 AM

These designations are not nothing; they succinctly communicate something fundamental about the identities of several million people. If that seems silly or inflated, well - so is everything. We operate according to a framework of symbols. That's how we pull meaning from a world that, welp, actually means nothing.

Unfortunately, it appears easy for many people (perhaps particularly for people who concern themselves with serious subjects like the Israeli-Lebanon conflict), to dismiss or condescend to the types of symbols the Internet deals in, though they'll readily accept the same sort of arbitrary symbolism in music or literature or fine art.

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But if you orient yourself to the Internet that way, it becomes a bigger, richer, more interesting place. For starters, the Miss Lebanon selfie isn't just a social media gaffe: It's about the difficulties of embodying a self and a country simultaneously. It's about the politics of personal identity and vice versa. It's about the unwieldiness of semiotics itself.

Even the Miss Universe Organization has interpreted it that way - if accidentally.

"It is unfortunate to know," the group said in a statement, "(that) a photo of four smiling women from different parts of the world, working together at an event, could be misconstrued as anything other than what it is, a celebration of universal friendship."

But that's the thing about symbols, right? They can be construed many equally meaningful ways.

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