The fairy bread we all grew up with uses plain butter, or better yet, the cheapest margarine you can find at the supermarket.
Several Aussies, and no doubt Kiwis, were horrified by the concoction, with one writing that she’d “ruined” fairy bread.
“As an Australian, the fairy bread makes me so mad. You’re supposed to use butter,” one person wrote underneath the video.
Another was more emphatic, writing, “You’ve offended Australia. That is not fairy bread. PLAIN BUTTER, BREAD AND SPRINKLES ONLY. DISGRACE.”
A third commented that they were “genuinely p***ed off” by the recipe, while another was “hurt” and had apparently never heard of Cinnamon Toast Crunch - which, granted, is an American delicacy, though New Zealanders can buy it online.
“What is cinnamon spread? Fairy bread is butter and 100s and 1000s,” they wrote.
But others were willing to entertain a twist on the childhood staple.
“Genius! I’m going to have to make these for my little ones,” said one.
“Yummy! The snack board looks so good,” said another.
It could potentially pave the way for fresh takes on the old favourite - Nutella or Biscoff fairy bread, anyone?