NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

A strange fairy tale of teen beauty queens

By Joanna Mathers
Herald on Sunday·
19 Apr, 2014 04:15 PM9 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Bree Robertson on stage with organiser Collette Lochore at the Miss Junior NZ competition last year. Photo / Neville Marriner

Bree Robertson on stage with organiser Collette Lochore at the Miss Junior NZ competition last year. Photo / Neville Marriner

In the magical and esoteric world of beauty pageants, Collette Lochore is the fairy tale queen. She has translated her catwalk triumph to a 20/20 and MasterChef NZ TV profile and management of the country's only teenage beauty pageant. But, as Joanna Mathers reveals, the infighting and recriminations behind the scenes of Miss Junior NZ are stranger than any fiction

The little girl is never far from the surface. You can see her hiding behind the long lashes and the makeup. You can see her delighting in sparkles and sequins and tiaras. You can see her in the tears, which come all too quickly; in the beguiling smiles and the flashes of delight.

It's not surprising, really. Former Miss World NZ and founder of Miss Junior NZ Collette Lochore is only 19, after all. And there she was, on the stage working her beguiling, girly magic on a crowd of parents and friends at last weekend's final of Miss Junior New Zealand 2014.

She's crammed a lot into those 19 years — international beauty competitions, reality TV appearances, charity work. It's her most recent venture, the pre-teen and teen beauty pageant Miss Junior NZ, that's been taking up much of her time of late.

The Herald on Sunday had been invited by Miss Junior NZ's public relations representative Casey Radley (Miss International NZ 2013) to "send a representative who is willing to listen to the future ladies of society and be blown away with words".

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

But they aren't going to be Lochore's words. Awaiting the start of the pageant, she is dressed in a mid-thigh length, leopard print fleece dressing gown, with rollers in her hair. She studiously avoids our reporter's attempts to engage in conversation. This pattern is set to repeat itself over the rest of the week.

The girls, however, were happy to enthuse. There's talk of increased self-esteem and improved family relations, self-love and motivation; learning to love what is inside rather than obsess about appearances.

"Here we are so accepting of everyone, of who they really are. Everyone has so much to give, we all need to be considerate," says brown-haired Natalie Payne, 13.

Elfin-faced Emily Hawkinson, 15, is also enthusiastic: "It has been so good for my general confidence, and my grades. Earlier in the year, my English results were really low, now they are lifting and I can stand on stage and speak to all these people."

Advertisement
Advertise with NZME.

Lochore has previously told the Herald on Sunday that this teen pageant is not about looks, and not about being skinny and perfect. It's about nurturing "inner beauty", about raising self-esteem and developing leadership.

The girls involved, aged 10 to 19, are all shapes and sizes, colours and backgrounds. It's about the girls.

And for all appearances, it was all about the girls. When the Herald on Sunday met contestants and families last year there was universal praise for the event. No, it wasn't about tiaras and tantrums. It was all happy tears and big smiles in the world of Miss Junior NZ.

But then the cracks started to appear. This year, the Herald on Sunday received an email from a mother who said her daughter had been in the pageant. She raised sufficient concerns to prompt further investigation.

Discover more

Lifestyle

Coming out during TED talk

03 Apr 08:25 PM
New Zealand

Amy through to pageant finals

05 Apr 04:15 PM
Opinion

Herald on Sunday editorial: Are women their own worst enemies?

12 Apr 04:15 PM
Lifestyle

Warning on weight for bikini beauties

12 Apr 10:07 PM

The paper contacted other parents, who spoke of big disappointments, and of a harsh and demanding environment behind closed doors. For all her good intentions, Lochore's dream of a perfect teen pageant may have derailed. Last weekend, Miss Junior NZ reserved a whole row of seats for the 2013 candidates. "The fact that only four turned up," says a parent, "shows that many probably wanted to put the pageant behind them and move on from it."

Lochore is no stranger to conflict. Her 2012 Miss World appearance in the Chinese city of Ordos became YouTube fodder, attracting 115,000 hits when the 18-year-old was shoved on stage by Miss Malawi, Susan Mtegha.

"It's crazy. It was streaming live," she said. "And there I am, getting pushed off my mark on stage."

But Mtegha claimed in her local paper, the Nyasa Times, that it was Lochore who got it wrong. "She was in the wrong spot and when I asked her to move she did not and I had to slightly push her over or else I would have missed my close-up when Malawi was called."

The following year, Lochore tried her hand at "investigative journalism" with an undercover 20/20 sting that was meant to uncover the dark side of modelling. Her reporting was labelled "blindingly poor journalism" by media commentator Nigel Godfrey on his Throng blog — though he did acknowledge that he was somewhat conflicted as executive producer of the opposition pageant Miss Universe NZ.

When the Herald on Sunday first revealed her plans for a pre-teen beauty pageant, Auckland Psychology counsellor Victoria Marsden warned that 11 was "very, very young" for girls to be involved.

Advertisement
Advertise with NZME.

"By that age, body image tends to already be an issue with young girls. This is a very risky idea."

Lochore posted a tearful rebuttal on YouTube that same day, her mascara running as she disputed the article and explained what a good role model she was for teenage girls.

This year, Lochore and fiance Sam Dolbel stepped up to the cameras again as competitors on MasterChef NZ. But in their first challenge in a commercial kitchen, cooking for 185 people in Russell's historic Duke of Marlborough Hotel, Lochore seemed as brittle as her lemon and passionfruit mascarpone cheesecake filling.

When judge Josh Emett gave her a rark-up, Dolbel angrily accused Emett of behaving badly towards a woman. At the judging table, Ray McVinnie noticed the colour of the lemon curd was off. "The filling is eye-watering acidic, like 'take the roof of the top of your mouth' lemon." They were evicted. The Auckland couple were angry.

"We like to win and it hasn't worked out this time," Dolbel told the cameras.

Lochore went further in an exit interview with the Stuff website, accusing the show's producers of sabotaging the couple, accidentally or deliberately, by giving them the wrong sugar.

Advertisement
Advertise with NZME.

"That was pretty frustrating but you know, it's a reality show at the end of the day so they got to do what they got to do."

She kicked up again in New Idea: "My hair and makeup were shocking," she complained. "They got the worst angles of me and I look hideous on TV." Conflict, it seems, follows Lochore around.

"There were a lot of promises and expectations but slowly these were eroded." This is from a parent so concerned about potential backlash that they have asked to remain anonymous, typifying the experience of at least four Miss Junior NZ families.

Big promises lie at the heart of this story — of treadmills (that never arrived); 60 tiaras lost in the mail from China; that TV host Gracie Taylor would host last year's final; that boy band Titanium would play — and the last-minute cancellations.

There is an allegation made by two parents and one contestant that Lochore told the girls: "Nothing tastes better than skinny."

The parents said they were appalled that Lochore would roll out the tired motto made famous by waif-like English model Kate Moss ("nothing tastes as good as skinny feels"), especially to an audience of vulnerable teenage girls.

Advertisement
Advertise with NZME.

Casey Radley, Lochore's public relations spokeswoman, denies Lochore used the line.

Then there was the advertisement Miss Junior NZ organisers posted on the pageant's Facebook page under the caveat, "unrelated to Miss Junior NZ". The ad said: "Looking for female models 175cm minimum, size 8 or under wanting to go to model competition in China. Email admin@missjunior.co.nz with measurements and photos."

The complaints from parents have prompted the organisers of Miss World NZ — the international pageant that first propelled Lochore and Radley to fame — to sever ties with Miss Junior NZ.

Posts last year on the Miss Junior NZ Facebook and Eventfinder pages claimed: "Miss Junior NZ is the junior version of Miss World NZ and is the most prestigious and of the highest quality pageant training in NZ."

But this is not now the case, according to Miss World NZ organiser Desmond Foulger, who said in an emailed statement: "We were only ever observers and because of the things you allude to, we are distancing ourselves," he said.

"Let me clarify this once and for all. Miss World NZ or any of its affiliates is not associated with, has no ties to or has any involvement in any shape or form in the organising, running, administrating or any other other links with Miss Junior NZ.

Advertisement
Advertise with NZME.

"They are a totally separate organisation. The fact that one of the co-owners is a former Miss World NZ is coincidental."

While the big promises have been hard, the harsh environment has been even harder for the parents and girls.

Lochore has told contestants that she will not tolerate bullying — but some girls feel that is exactly what they experienced.

The Miss Teen NZ Facebook page is very active; the girls and Collette use it a lot to keep in touch.

Last year it seems Lochore became aware of some talk among the girls that she didn't like, so she used the Facebook Messenger chat service to voice her concerns to all the girls.

"After EVERYTHING I did, you have the nerve to go around saying that? I am deeply offended and upset by the things I have heard.

Advertisement
Advertise with NZME.

I would be more careful about what you say. Think about it, because gossip and rumours will always make its way back to me."

And then: "I would hate to start naming names."

There's also the question of cost. This year's entry fee was $900 for each girl, and included three months of training on weekends. Entry to watch the final was $35 a ticket. The day after last weekend's final, one parent said the girls were given "shower gel, a bracelet and a support band, plus a tiara from the $2 Shop".

They expected more.

One parent questioned whether the families had received value for money.


We wanted to speak to the woman behind Miss Junior NZ.

Advertisement
Advertise with NZME.

An interview was arranged for Wednesday at 5pm, only to be cancelled.

Radley, her PR person, proposed another interview on the morning of Good Friday, before settling on Thursday morning at 8.30am. A photographer was booked.

But at 9pm on Wednesday, Lochore emailed to cancel the meeting. "I am unavailable to meet on Thursday as has apparently been arranged by my colleague Miss Radley. Apologies for any inconvenience. Regards, C. Lochore."

And then everything went quiet. Emails went unanswered, phone calls and text messages were ignored. The interview never happened.

Save

    Share this article

Latest from Lifestyle

New Zealand

A very cautionary kitchen tale

Premium
Lifestyle

I’m 49, childless and haven’t had sex for five years. I’ve never been happier

26 Jun 06:00 PM
Premium
Lifestyle

Why is everybody ‘crashing out’?

26 Jun 06:00 AM

Why wallpaper works wonders

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

A very cautionary kitchen tale

A very cautionary kitchen tale

Auckland chef Phil Clark nearly lost his thumb after a minor cut led to a life-threatening case of blood poisoning. Video \ Jason Dorday

Premium
I’m 49, childless and haven’t had sex for five years. I’ve never been happier

I’m 49, childless and haven’t had sex for five years. I’ve never been happier

26 Jun 06:00 PM
Premium
Why is everybody ‘crashing out’?

Why is everybody ‘crashing out’?

26 Jun 06:00 AM
How a law graduate's art purchase could deliver $1m to Auckland Gallery

How a law graduate's art purchase could deliver $1m to Auckland Gallery

26 Jun 02:00 AM
A new care model to put patients first
sponsored

A new care model to put patients first

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP