NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Premium
Home / Kahu

On The Up: Rongoā Māori massage practitioners inspired by international success

James Pocock
James Pocock
Editor, Gisborne Herald·Gisborne Herald·
6 Aug, 2025 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Tairāwhiti kai mirimiri Tui Milner returned from a successful overseas event with Ngā Whare Oranga O Te Kura Atuatiratanga and now wants to bring the benefits to her home region. Photo / James Pocock

Tairāwhiti kai mirimiri Tui Milner returned from a successful overseas event with Ngā Whare Oranga O Te Kura Atuatiratanga and now wants to bring the benefits to her home region. Photo / James Pocock

A group of rongoā Māori practitioners already have their eyes on the next steps to elevate their vocation and Aotearoa’s place on the world stage after returning from a successful international competition debut.

Ngā Whare Oranga O Te Kura Atuatiratanga travelled to the World Championship in Massage in Copenhagen, Denmark, in late June.

They competed in the wellness massage category, which encompasses hot stone, aromatherapy, spa massage, lymph drainage and holistic massage.

Specialist judges focus on examination, techniques, ergonomics and overall performance in each category for the preliminary rounds and finals.

Advertisement
Advertise with NZME.

Rita Tupe, from the Aotearoa contingent, came second in the category, while a Te Kura Atuatiratanga team, which included Tairāwhiti woman Tui Milner, were eighth out of about 40 teams.

Milner has been a kai mirimiri (mirimiri practitioner) since 2016 and operates a small clinic in the suburb of Elgin in Gisborne.

Te Kura Atuatiratanga [The School of the Gods] is a Whakatāne-based kaupapa Māori organisation made up of independent tohunga.

Māreikura, tohunga ahurewa and director Marie Stewart said representatives from 58 different countries attended the event, and it was exciting to have a Māori framework recognised.

Advertisement
Advertise with NZME.

“We were the first group of Māori who took a very traditional framework from our Māori matauranga, Māori wairua and Māori atuatiratanga,” Stewart said.

“We weren’t expecting to come in the top 10 of the world. We went mainly for the experience, firstly, and secondly to introduce our up-and-coming young kaimirimiri, who have the desire and the gift.”

 Kristina Tuwairua, left, filling in for Rita Tupe of Ngā Whare Oranga O Te Kura Atuatiratanga, who came second in the wellness category at the the World Championship in Massage event. Photo / Ryan Hoyme
Kristina Tuwairua, left, filling in for Rita Tupe of Ngā Whare Oranga O Te Kura Atuatiratanga, who came second in the wellness category at the the World Championship in Massage event. Photo / Ryan Hoyme

Stewart said Tupe was from Waiohau (southwest of Whakatāne) and had been practising traditional methods for more than 40 years.

The next step for the organisation was to bring New Zealand on board with participants from 160 other countries for the 2025 World Wellness Weekend event, which will run from September 19 to 21.

Participants hold events promoting wellness over the weekend. Te Kura Atuatiratanga will start in Gisborne and work its way around the coast to Ōpōtiki and further.

Milner said “small miracles” and karakia helped get the team to the event after their flight, which had a stopover in Doha, Qatar, nearly cancelled due to conflict in the Middle East.

“Our māreikura - Aunty Marie - and Rangi McLean gathered everyone around and started karakia. As soon as they started karakia, we were back on our plane again,” Milner said.

“Hours into the air [after the stopover], on our way to Copenhagen, Qatar was bombed.

Advertisement
Advertise with NZME.

“That is the power of karakia. That is what this team has that makes us different from others out there.”

 Members of Nga Whare Oranga O Te Kura Atuatiratanga, a group of rongoa Maori practitioners largely based around the East Coast and Bay of Plenty. Photo / Nga Whare Oranga O Te Kura Atuatiratanga
Members of Nga Whare Oranga O Te Kura Atuatiratanga, a group of rongoa Maori practitioners largely based around the East Coast and Bay of Plenty. Photo / Nga Whare Oranga O Te Kura Atuatiratanga

Milner said there was a demand for the kaimirimiri to return overseas to work in Europe and elsewhere.

“We had many people come up to us asking if we wanted to go on their tables and the reverse, because they wanted to experience it after seeing it and hearing different countries talking about it,” she said.

“We haven’t had that before, where our Te Ao Māori mirimiri, romiromi and all of those beautiful crafts of wellness, our rongoā, have been recognised to that degree.

“We had little rongoā packs we brought with us, beautifully done up. On the first day, they were gone in 10 minutes. People who want our rongoā in their high-end day spas, in their beauty centres, in their hotels, because they could see the products working for them.”

Milner encouraged other wellness services in NZ to get involved in the World Wellness Weekend alongside Te Kura Atuatiratanga.

She said the aim was to elevate the country, its people and its wellness spaces.

“My kōrero is this: Come. The world wants to know what NZ can do. This is not a time to be whakama. We are strong in this, and this is our kaupapa.”

Milner said they were making a bid over the next two years to bring the World Championship in Massage to NZ for 2027.

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Kahu

Premium
Editorial

Editorial: Iwi's message is clear – it is open for business

20 Sep 05:00 PM
Kahu

Birthday surprise as Air NZ delivers first full te reo Māori flight

19 Sep 08:00 PM
Kahu

'Respecting the language of this country': Sky commentators asked to speak te reo

19 Sep 05:00 PM

Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
Advertisement
Advertise with NZME.

Latest from Kahu

Premium
Premium
Editorial: Iwi's message is clear – it is open for business
Editorial

Editorial: Iwi's message is clear – it is open for business

OPINION: Talks with Samsung, Hyundai and Pacific leaders signal its global ambitions.

20 Sep 05:00 PM
Birthday surprise as Air NZ delivers first full te reo Māori flight
Kahu

Birthday surprise as Air NZ delivers first full te reo Māori flight

19 Sep 08:00 PM
'Respecting the language of this country': Sky commentators asked to speak te reo
Kahu

'Respecting the language of this country': Sky commentators asked to speak te reo

19 Sep 05:00 PM


Kiwi campaign keeps on giving
Sponsored

Kiwi campaign keeps on giving

07 Sep 12:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP