NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Kahu

‘Has Taika rung yet?’ Etta Bei Jeff, the Māori ‘ninja’ who’s gone viral

By Kelvin McDonald
Whakaata Māori·
20 Apr, 2023 09:09 AM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Jeff Rangihuna (Ngāti Porou) is Etta Bei Jeff, a popular Māori TikToker who as a youngster learned acting under Jim Moriarty. Photo / TikTok @etta_bei_jeff

Jeff Rangihuna (Ngāti Porou) is Etta Bei Jeff, a popular Māori TikToker who as a youngster learned acting under Jim Moriarty. Photo / TikTok @etta_bei_jeff

Gisborne is blessed with some of the world’s most gorgeous and spectacular wonders - a city that is first to see the sun, a stunningly beautiful coastline, mouthwatering kaimoana - and now a Māori ninja.

Better known as Etta Bei Jeff to millions on social media, “Gizzy” local Jeff Rangihuna (Ngāti Porou) has unleashed a devastating ‘3kick Combo’ this week that has the internet in awe - well, sort of.

Dishing out advice in case you’re ever attacked in a dark alley, Rangihuna, 40, tells followers, “Probably the most effective would be the three-kick combo.

“So you just want to go - legs, body, head - and then a turning back kick just to finish them off.

“Yeah.”

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
@etta_bei_jeff

Jeffrey Bourne If You Will🤦🏽‍♂️🤣 #3kick #selfdefence #technique

♬ Rodeo (Remix) - Lah Pat & Flo Milli

The only problem is his kicks are a little low - barely above ankle height.

“Not legs body head. That was ankle ankle ankle,” one amused follower said.

“No one under 2 feet tall is safe,” another chimed in.

Advertisement
Advertise with NZME.

“I’m on the floor dying,” said someone else.

So how did Gizzy’s finest get so funny, you might ask?


‘I don’t think I’m funny’

“Oh, I don’t think I’m funny. It’s just something I do on the daily, I’m just glad people do find it funny,” says Rangihuna.

“I guess in saying that, it’s been in our family. The Rangihunas are always joking around, we’re always ribbing each other, roasting each other.

“And it’s a coastie thing,” says Rangihuna, who is originally from “further up” the coast - around Te Araroa and Waipiro Bay.

“Really, if you’re in Aotearoa, everyone’s into that sort of buzz. We all roast our own whānau.”

Rangihuna says Billy T James made a huge impression on him as a youngster.

“There’s a list of them. I mean, if we go right back, obviously the original for me is Billy T James. My pāpā had videotapes, VHS’s, we’d thrash them all the time.”

Rangihuna rather modestly - considering a couple of his videos have gone over the top viral, with one receiving about three million views and another upwards of 11 million - says he is only doing what Māori do naturally.

Advertisement
Advertise with NZME.

“It’s a simple case of just taking those scenarios that we’ve already been in or seen and applying it to a video - a little one-minute section.

“It’s just basically getting the idea, whacking the camera in place, pressing record and letting it run. Editing’s the biggest part of it.

“For those people that have got stuff floating around in their drafts, just chuck it up - because you never know.”

Rangihuna credits his young son - “he’s a full-on character, if he had his own channel, it’d be bigger than mine” - and a ‘cuzzie’ living in Australia for setting him on this track.

@etta_bei_jeff

Love this little man @Herabr0wn #funny #reactions #kids #my #son #nz #maori #aussie #mcdonalds #park

♬ Just a Cloud Away - Pharrell Williams

“It actually started on Facebook. Me and my young fulla - I’ve got two boys now but he was the youngest at the time - we had a little bet just to see who could get the most likes or friends. And, of course, it went from that to blinking expanding out from there - and then TikTok came along.”

A series of beautiful videos of Rangihuna with his nan, Keita Rangihuna, who suffered from Alzheimer’s, saw him share some touching moments with her that brought a smile to many faces.

Advertisement
Advertise with NZME.

“That was huge. It was one of the biggest ones until I got to TikTok. That was a huge kaupapa for us. I didn’t really put it out there - but our nan passed,” says Rangihuna, who takes a moment to compose himself.

Rangihuna says he wasn’t interested in TikTok at first - “the whole dancing thing” - until his cousin persuaded him, ‘Oh cuz, you wanna jump on TikTok. You’ll love it.’

“So I gave it a go - and nek minnit.”

Now, Rangihuna has nearly 60,000 followers on TikTok and more than 65,000 on Facebook - and he’s smashed several of his videos out of the park.


‘I freaked out’

His increasing popularity over the past six or so years has taken some getting used to and also required him to push aside his personal misgivings.

Advertisement
Advertise with NZME.

“It’s taken me a while to actually fully accept myself because a lot of times - especially with my weight - I’ve gone from small to big, to small and back to big again. So there’s that feeling of falling from grace - ‘everyone’s gonna look at me’.

“But it’s about accepting it. I am big right now and that’s cool. I’m working behind the scenes.

“Never mind about other people’s opinions unless they’re paying your bills.

“Regardless of whether you post it or not, people are going to have an opinion.”

The first time he went viral took him by complete surprise, he says. It was a stitch of Rangihuna doing spectacularly impossible press-ups.

“Overnight, it just flew off - and I freaked out. What’s going on here?

Advertisement
Advertise with NZME.
@etta_bei_jeff

#duet with @june_challenge Yes That’s My Son Scootering on the wall🤣#foryoupage #fyp #foryou #funny

♬ original sound - Kei Kei - Kei kei 🇵🇭🇭🇰

“To be honest, it’s above my head,” he says, about people around the world knowing who he is and connecting with his content and humour.

“I’m from - we’re a small town, what 35,000 or 37,000 people - and we’re getting millions of views, I can’t comprehend it.

“What I can tell you is it’s rewarding in a way - where shucks, if I go down to the supermarket or get a petrol, everyone’s like - you’re recognised. That’s the reward feeling you get.”

He says it hasn’t got to the point of anyone sliding into his DMs yet, though: “Mumsy’s got that on lock.”

Has Taika rung yet?

“I wish. I’m willing and waiting,” says Rangihuna with a laugh. “Fingers crossed.”

He says he has been “trying to get into the acting game for a while”. Since he was in his teens, in fact.

Advertisement
Advertise with NZME.

“I actually started my acting career back in 2000 with Jim Moriarty, who’s been in a few films lately. We travelled the North and South Island doing performing arts with him.

“I’ll put my cards on the table, if it wasn’t for Jim Moriarty, I probably wouldn’t have gone down that path.

“So that’s where the passion came from. It’s reignited and I just hope the right person sees it and we can do something with it.”

But for the sometimes ill-thought-through decisions we can make as 17- or 18-year-olds, Rangihuna might well be one of our better-known Māori actors.

“I was young and dumb. I applied for Toi Whakaari [New Zealand Drama School], I did the audition. I got in - and I never turned up.

“I was chasing the opposite sex, just young.”

Advertisement
Advertise with NZME.

“I wish I could turn back time - but at the same time I wouldn’t have what I have.”

So are you a martial arts “instructor” - or nah?

Rangihuna laughs, then says “Funnily enough, I did once upon a time.

“Everything’s obviously been put into a comedic style. Obviously, the kicks have been brought down and just tailored to what I think would capture the eye.”

So the kicks might have been a bit higher back in the day?

“For sure, I could probably still get up around the knee,” Rangihuna says with a chuckle.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Kahu

Kahu

Protest bound for Parliament today as projected prisoner numbers soar

12 Jun 08:41 PM
New Zealand

Watch: Auckland mum-of-six dies in ED after failing three times to get help

12 Jun 08:32 PM
New Zealand

Dr Lesley Rameka honoured for 30-year service to Māori

11 Jun 05:00 PM

The woman behind NZ’s first PAK’nSAVE

sponsored
Advertisement
Advertise with NZME.

Latest from Kahu

Protest bound for Parliament today as projected prisoner numbers soar

Protest bound for Parliament today as projected prisoner numbers soar

12 Jun 08:41 PM

The prison population is expected to reach nearly 14,000 in a decade.

Watch: Auckland mum-of-six dies in ED after failing three times to get help

Watch: Auckland mum-of-six dies in ED after failing three times to get help

12 Jun 08:32 PM
Dr Lesley Rameka honoured for 30-year service to Māori

Dr Lesley Rameka honoured for 30-year service to Māori

11 Jun 05:00 PM
'So thankful': Mum overwhelmed by community support in cancer fight

'So thankful': Mum overwhelmed by community support in cancer fight

11 Jun 04:00 AM
How one volunteer makes people feel seen
sponsored

How one volunteer makes people feel seen

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP