A billboard with an image of Pope John Paul II and a message that reads in Spanish "Here is where the church Pope John Paul II is being built". AP photo / Ramon Espinosa
A billboard with an image of Pope John Paul II and a message that reads in Spanish "Here is where the church Pope John Paul II is being built". AP photo / Ramon Espinosa
Opinion
Back in 2009, I ran a very large event in the Ha'apai Islands of Tonga. We managed to motivate over 3,000 people (from a total population of 4,500) to clean up the coastline and shipped 50 tonnes of rubbish to a location with a proper landfill tomake an example of how a waste management system could work.
In order to get such large numbers of people involved, we tapped into every network we could. The most effective was schools, followed by the traditional village meetings (which largely follow tribal customs) and after that it was getting the priests on board, who instructed their followers to get involved.
Religion is, of course, a very powerful means of achieving behavioural change. Throughout history, religion has been able to march vast numbers of people to their death, been used as an excuse to enslave, colonise and brutalise people and it has provided help to a great number of people who need charity or hope in times of difficulty.
Will this help to influence the 2.2 billion Christians and 1.6 billion Muslims to save the environment as it helped in Tonga?
Of course plenty of the religious right in the United States, (the country that has the most Christians in the world), don't find this too comfortable.
In the end, whatever it is that we believe, we are all in this together and we need all the tools and networks that we can get. So whether it comes in a sermon, an interpretation of a Koran or a Rastafarian song, I think we need to keep getting the message out there any way that we can.