Each of the three finalists had already recorded a single, with the winner's song available to download after last night's show and physical copies in stores on Friday.
And although tour plans were yet to be decided they would no doubt be expected to hit the road on a nationwide tour in support of the album in the coming months.
Mr Hocquard said the problem the final three X Factor contestants had now was making the most of their exposure from the show.
"They have a high profile but none of them have any depth in terms of industry experience. But [for the winner] if the album is good, and if they get good songwriters and producers ... they might have a career."
Sony has released the music of all the local reality music show artists since Popstars (with True Bliss) in 1999, as well as the Idol and NZ's Got Talent contestants.
The company would not disclose the details of the record deal for The X Factor winner. But Mr Hocquard understands the contract was for one album, with multiple options on future records at the discretion of the record company. Sony has never released a second album by any New Zealand talent show winners.
Mr Hocquard said the relatively small market in New Zealand made it difficult to have a sustainable career as a pop artist.
Overseas, shows such as X Factor and Idol had been the launching pad for the careers of One Direction, Olly Murs, and Kiwi Stan Walker.
However, the winners of the local versions of such shows have enjoyed moderate success at best.
Ben Lummis, the first New Zealand Idol winner in 2004, sold 45,000 copies of his debut album, One Road, but his career has been low-profile ever since. Last year's New Zealand's Got Talent winner, Clara Van Wel, has yet to release her debut album on Sony almost eight months on.
But Talent's runner-up, pop opera diva Jessie Hillel, released her debut album in April.
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