Russell Brand's tendency towards verbosity has led his detractors to find a succinct way to palm off his talk of revolution: just stick the chorus of Blur's Parklife on the end.
You may remember the 1994 song featured lines spoken by actor Phil Daniels like "Confidence is a preference for the habitual voyeur of what is known as..." that were echoed by Damon Albarn with the titular word.
Well @paperclipracket and later, to many thousands of retweets, @danbarker discovered the word was a good fit for excerpts from Brand's book.
Brand retaliated: "It's weird how highly paid, privately educated journalists who work for the corporate media attack my book Revolution."
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But he was met with an inevitable and unrelenting response: "PARKLIFE!"
Barker told BuzzFeed: "I hope Russell Brand can eventually forgive me, along with Damon Albarn, Phil Daniels, and @paperclipracket who pointed out he'd made the observation before I did (his was funnier too)."
This meme could go on for some time, given the host of tweets, columns, interviews and books from Brand there are to revisit.
It's already cropped up on Amazon reviews:
And people have pulled together some great clips and put them on Vine: