Kiwi classic What Now and The Moe Show, which has been dubbed the local version of Sesame Street, are among programmes kids can tune into on the website and Apple and Android apps. NZ On Air has funded the platform.
What Now's Ronnie, Chris and Erin, as well as Jess Quilter and Stacey Tremain from Fanimals, and other Kiwi TV stars, entertained the young guests at the launch party at the film studio and playground in Henderson.
Street was thrilled her kids would see Kiwis on TV.
"I'm getting sick of [Juliette and Mackenzie] picking up American expressions because that's the only choice. It's also peace of mind knowing HEIHEI is safe, and they'll be watching Kiwi kids just like them," she said.
Broadcasting Minister Clare Curran said $15 million was set aside in 2018-19 to increase access to quality content, including children's content.
"Tamariki are this country's future and it's vital for them to hear and see their own voices and stories and for our culture to be reflected in content, without advertising," she said.
TVNZ's content director Cate Slater said the company was keen to provide relevant and diverse children's content that resonated with Kiwi kids.
"We've done significant research into children's viewing habits which drove us to rethink how we deliver content to them on new platforms and with interactivity included."
NZ On Air chief executive Jane Wrightson said tamariki were an important audience that the organisation wanted to invest in.
