Back in 2010, singer and actor Charice was the brightest young starlet to come out of the Philippines, with a starring role in Glee and a US top 10 album.
Flash forward seven years and Charice is no more. Having undergone a drastic and very public transformation over the past few years, Charice has this week unveiled his new name: Jake Zyrus.
It's been a dramatic turn of events for the singer once described by Oprah Winfrey as "the most talented girl in the world."
First discovered as a teen in 2007, Charice turned YouTube buzz into worldwide fame, appearing on The Ellen DeGeneres Show and singing a stunning Celine Dion cover on The Oprah Winfrey Show that drew praise from even the singer herself.
Those early, headline-making appearances turned into a bona fide Hollywood career: Charice's self-titled 2010 album debuted at number eight in the US charts - making Charice the first Asian artist to reach the top 10 on the chart solo.
The same year, Charice appeared as Sunshine Corazon, a foreign exchange student and singing rival to Lea Michele's character, in Glee.
In 2012, Charice's appearance began to change - gone were the previous long flowing locks and girlie attire, replaced with short, boyishly cropped hair and more masculine clothes.
A year later, after much speculation among fans and the media, Charice came out as a lesbian.
It was in 2014, during a 'Where Are They Now' segment with old pal Oprah, Charice went a step further.
"I'm not exactly transitioning to a male, but basically my soul is male. I'm not going to change my body - I'll cut my hair and wear boy clothes, but that's all," he said.
Charice with Oprah
As of this week, 'Charice' is no more, replaced by 'Jake Zyrus' across the performer's official social media accounts.
It's clear Zyrus sees this as a fresh start: All pre-Jake posts have been deleted, as he announces his "first tweet as Jake."
Already an industry veteran at the age of just 25, it's unclear what's next for Jake Zyrus, but his fans are flooding social media with messages of support for the new phase of what has been a long, public journey: