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Home / Entertainment

The director of box office smash Jurassic World didn't like his trailers

Herald online
7 Jul, 2015 09:25 PM2 mins to read

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Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World.

Did you see Jurassic World and feel like the trailers sold you on a completely different movie?

Don't worry, you're not alone: even the director wasn't a fan of the marketing.

Colin Trevorrow revealed he wasn't pleased with the blockbuster hit's early trailers, saying he thought they gave too much away.

It follows Terminator: Genisys director Alan Taylor criticising his movie's big twist being spoiled in the marketing campaign.

Read more: Terminator director angry at studio over trailer spoilers

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And in the last few days, a Spanish-language TV ad for Ant-Man spoiled the movie's cameo.

Read more: Did Ant-Man trailer just spoil the movie?

In an interview with IGN, Trevorrow said he wouldn't have used a scene of Chris Pratt's character Owen riding a bike alongside velociraptors in the trailers.

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One of the scenes from the first trailer that director Colin Trevorrow wasn't happy with
One of the scenes from the first trailer that director Colin Trevorrow wasn't happy with

"There really is a natural bit of conflict between a film maker wanting an audience to be brought slowly into a film and be eased into accepting an image like that, and so if in the first trailer if you've got something [like that], that is bananas, that's bonkers.

"In my opinion, I think they have shown far more of this movie than I ever would have wanted."

He says it's more important for a movie to build up the trust with an audience so they are more willing to accept bold ideas, such as the genetically-spliced main dinosaur or the motorbike scene.

Trevorrow also joked that he emailed the marketing people asking them to stop spoiling everything.

Discover more

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Five ways Jurassic World will impact Hollywood

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Paul Rudd: An unlikely hero

09 Jul 10:30 AM

"Can I just have the credits, can you not spoil the credits - at least give me that," he said.

The director agreed with the interviewer that the trailers made the movie appear more action-oriented than it really was.

"This kind of marketing ... has historically been able to get a lot of people into theatres ... I trust that a lot of people seeing the movie will be calling their friends and saying, 'It's not like [the trailer] at all, it feels much more like Jurassic Park than we thought it would, even though those things are in the movie'."

The film's marketing campaign has been criticised in the past. The movie's first clip was slammed by Joss Whedon as sexist, which put the movie and leading heroine Claire (Bryce Dallas Howard) under intense scrutiny.

Watch the interview with Trevorrow video below:

- nzherald.co.nz

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